Market Entry Report – Tourism Business & Marketing Research Paper (Research Paper Sample)

Name
Professor
Course
Date
Market Entry Report – Tourism
Contents
 TOC \o "1-3" \h \z \u  HYPERLINK \l "_Toc42270601" Brief  PAGEREF _Toc42270601 \h
2
 HYPERLINK \l "_Toc42270602" Executive Summary  PAGEREF _Toc42270602 \h
2
 HYPERLINK \l "_Toc42270603" Introduction  PAGEREF _Toc42270603 \h
2
 HYPERLINK \l "_Toc42270604" The Company  PAGEREF _Toc42270604 \h
3
 HYPERLINK \l "_Toc42270605" Why New Zealand  PAGEREF _Toc42270605 \h
4
 HYPERLINK \l "_Toc42270606" The Sector  PAGEREF _Toc42270606 \h
5
 HYPERLINK \l "_Toc42270607" Current Energy Drinks and Tourism Issues in Australia  PAGEREF _Toc42270607 \h
5
 HYPERLINK \l "_Toc42270608" Energy Drinks and Tourism Opportunities in Australia  PAGEREF _Toc42270608 \h
6
 HYPERLINK \l "_Toc42270609" Developed Plan for International Marketing  PAGEREF _Toc42270609 \h
8
 HYPERLINK \l "_Toc42270610" Works Cited  PAGEREF _Toc42270610 \h
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Brief
This strategic report has been created with the objective of convincing the relevant stakeholders to approve the outlined recommendations and implement them. The report provides an opportunity to validate and justify the outlined decisions and ideas.
Executive Summary
This report seeks to promote a new tourism product in Australia. The new product is targeted at new customers in the tourism industry. Additionally, the new product targets the hospitalist sub-sector of the tourism industry. The report provides an analysis of the market channel structure, market entry, competition, pricing, support, customer profile, and marketing. The resultant analysis intends to create a sustainable and innovative company. The outcome of the analysis shows that by focusing on a target customer in the millennials age bracket has the potential to expand the customer base for tourism in Australia. The report provides a summarized market research and uses tools such as PESTEL, the RBV model, CRM, BOR, and AER strategies. Finally, the report has recommendations to the market opportunities and potential in the Australian market.
Introduction