Strategic Marketing Plan for Phantom Headphones by Kap Proposal (Research Proposal Sample)
i was required to Prepare a Marketing Plan for headphones that provide quality sound and are audio technologically based from "Phantom" by Kap.
Assignment Objectives:
Analyze marketing decision support systems and their impact upon marketing management systems.
Analyze the appropriate marketing strategies to apply at each stage of the product life cycle.
Assess the major influences in current consumer and organizational buying decisions.
Construct a strategic marketing plan.
Describe the key factors, such as demographic, economic, natural, technological, political, and cultural developments, that affect marketing strategies.
Strategic Marketing Plan for Phantom Headphones by Kap
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Institution
Table of Contents TOC \o "1-3" \h \z \u Introduction PAGEREF _Toc33384400 \h 31. Executive Summary PAGEREF _Toc33384401 \h 33. Target Segmentation PAGEREF _Toc33384402 \h 44. Positioning Strategy PAGEREF _Toc33384403 \h 55. Marketing Mix Action – 4Ps PAGEREF _Toc33384404 \h 66. Financial and Budgeting PAGEREF _Toc33384405 \h 77. Implementation, Monitoring and Controlling PAGEREF _Toc33384406 \h 8Conclusion PAGEREF _Toc33384407 \h 8
Introduction
A strategic marketing plan, as defined by Razumova (2018), refers to the kind of environment which a business entity desires to create for their product, to ensure that they make sales. The Phantom Company has come up with the Phantom headphones by Kap, which are of high-quality music with extensively high technological engineering. The company needs to come up with a marketing plan that will help them to make even more sales by building brand trust and finding the right audience.
1. Executive Summary
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