E-recovery on customer’s E-Loyalty in tourism E-Marketplace in China (Research Proposal Sample)

A research on the impact of E-recovery on customer’s E-Loyalty in tourism E-Marketplace in China; a case of Qunar
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1.0 Researchable Topic Area
In history, different types of exchanges have been carried out between companies and their customers to enable the latter to meet their needs (Shafiee & Bazargan, 2018). The advancement of technology has enabled the creation of various virtual communities, which allow customers in this to make transactions of similar history. Characteristically, customers in virtual communities are not acquainted because they are only connected through some sophisticated technologies. In the recent past, such communities have been used in trading products and services (Corbitt et al., 2003). This type of trade, which is typically conducted over the internet via the exchange of electronic data, is referred to as e-commerce. However, trust is one of the vital factors in e-commerce (Thaichon et al., 2014). Through the establishment of trust in e-commerce, customers are motivated to purchase products and services online. e-Loyal customers generate high profits and revenues for an e-company and minimize the costs of obtaining new customers. To lure customers into repurchasing, online companies need to keep their customers satisfied by formulating strategies to compensate for the deficient services and remove their shortcomings so that, despite receiving poor services on some occasions, customers could remain satisfied with an online company. e-Recovery is one of the strategies that most online companies have adopted (Elkhani et al., 2014).