Business Management Paper (Term Paper Sample)

Business Management
Name
Institution

Business Management
Q1. The lulu lemon a fitness wear company faced various competitions in the market and fitness apparel mostly on the product quality, performance features, fitness, and style. It also underwent through much competitive techniques such as distribution capabilities, recognition, brand image and price. The existence of intensive and vigorous rivalry among the competing companies producing different brands was one of the ways of confronting the business developments from the rival companies. The growth enticed most companies because of the production and marketing performance of various business establishments.
Q2. The Lulu lemon company had well organized and strategized plans to enhance its productivity and marketing of the company. The major company mission was to create enable individuals gather to have fun and longer life. The target customers included the extremely educated women with full understanding and of the importance of physical activities. In the preliminary stages of the company inception, Lulu lemon had a belief that other athletic apparel companies we not involved in the active lamentations of unique attributes of the company styles. It has various recent designs and the production structure that would elevated the interest of men and women in athletic and fit apparel. The seriousness of the aged people in athletics because of good health and long life was a motivational factor to elevate the development fitness apparel company. The company was well placed for success in all its plans and endeavors because of the well-planned strategies to enhance its development.
Q3. The benefits of the company were the improvement of individual health because of the provision of well organized physical activities and their various garments. It also motivated the improvement of the human brain by keeping the body stress free and without toxins. Lulu lemon organization improved the endorphins level in the human system giving more power for good decision and planning. The company would gather people at one place to have more conviction for long life good health and fun.
Q4. The major strategies of the company are the product line strategy helping in the offering diverse premium –priced performance apparel and accessories for individuals. The wholesale design and product development strategy, source manufacturing and store personnel are providing customers with inviting and educational store environment.
Q5. The SWOT analysis is of the Lulu lemon strategies on the company’s strengths, weaknesses opportunities in its operating environment and threats in the competitive environment. The strength of the Lulu lemon strength is its ability to engage in activities to generate an economic value of the company (Thom...