Marketing plan (Term Paper Sample)

PART 4- MARKETING PLAN
Student Name
Institution

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PAER SHOULD BE MORE CONCRETE FOR JOHSON AND JOHNSON AND MULTIVITAMIS- YOU DON,T HAVE TO WRITE WHATS EACH STRATEGY. I PUT THEM IN THE INSTRUCTION SO YOU CAN PICK WHICH ONE WILLL BE BETTER TO APPLY
PLEASE FOLLOW THE STUDENT EXAMPLE I HAVE ATTACHED FOR PARTS THAT ARE COVERED FROM THE PAPER
PLEASE SEE THE NOTES BELOW
1. Defined Strategies
Price flexibility
Since the users of our products are interested in our product, we are going to use this to our advantage, by increasing the prices in order to observe the reactions from our clients. If they will be comfortable then the prices will not be changed (Aitken, Childerhouse & Towill, 2003). Any element of dissatisfaction, the prices, will be revised accordingly. The customers will also be given a chance to haggle prices with the sales representatives of the business. The company will also consider the prices that are offered to clients by our competitors in to review ours.
Discount and allowances
Since our esteemed customers like multi-vitamins that have been discounted, then it will be in the best interest of the company that we offer discount to such items. The discounts will be offered more than twice annually (Day, 1981). This will be aimed at ensuring continuous domination of our brands in the markets countering the competition from rival firms. Since the clients are concerned more about the quality of the products that we offer, we will ensure that the discounts we provide do not interfere with the item quality that we sell.
We are going to provide allowances for the website development to encourage online marketing where the customers will be given a chance to not only purchase the products online but also give feedback upon use of the food supplements. This is because most of our clients are computer literate and the use internet in taking care of their health needs.
Geographic pricing
The products that the clients purchase will be transported to their specific locations at a subsidised fee. This is very important as most of the customers we serve have a problem on how to get the goods they purchase to their intended locations. This transportation fee will be hidden in the total cost of purchasing the multi-vitamins or food supplements.
YOU HAVE TO PICK ONE OF THE ABOVE, YOU DON,T HAVE TO GO OVER ALL OF THEM JUST YOU HAVE TO APPLY THE ONE THAT IS MORE APPROPRIATE FOR THE MULTIVITAMINS AND FOR JOHNSON AND JOHNSON
2. Defined Objectives
Profit oriented
The services and goods to be offered are of good quality hence the profit margins are projected to be high. This has increased our interests in search of new markets and strengthening of the existing one.
Sales oriented
The company will also focus its resources towards the promotion of the products in order for us to realise many sales. The sales personnel will also be equipped on the appropriate ways of selling the available products. The short-term means of selling will be reviewed at the same time the future marketing.
Status quo oriented
Now, the company has a good reputation and all efforts have been made to ensure customers’ satisfaction.
Non-price competition
The customers will enjoy quality services especially on the importance of the food supplements and their proper use. The quality of the products will also be considered, as this will be the company’s selling point. The company is willing to incur additional costs in the advertisement of its products. Our stall will be located in areas that are convenient for our clients.
YOU HAVE TO PICK ONE OF THE ABOVE, YOU DON,T HAVE TO GO OVER ALL OF THEM JUST YOU HAVE TO APPLY THE ONE THAT IS MORE APPROPRIATE FOR THE MULTIVITAMINS AND FOR JOHNSON AND JOHNSON
3. Defined Policies
One price policy
Our clients are going to enjoy the benefits of acquiring the products of similar amount and conditions at the same amount. This is because with the research conducted by our firm
Flexible price policy
The customers shall be given opportunity to purchase supplements whose shelf life is about to expire at low prices to prevent losses.
Skimming pricing policy
Based on our market research the product that is going to be launched has attracted many clients especially mothers who are concerned about the nutritional needs of their children. These people will be considered to have decided to adopt early hence the prices for the new product may be relatively higher initially. In addition, the old aged population around our population have developed increased need use of our nutritional supplements. This policy will be employed based on the good reputation of the company, since the products sold are of good quality.
Penetration pricing policy
The prices of the products will be relatively lower to the potential clients. This is because of the expected massive production of the products. The competition faced from our rivals is also instrumental.
Introductory price
The company will sell the product at relatively low price. This will be aimed at increasing the number of customers buying the product and for them to get to know the benefits of the product. After some time, the pricing of the commodity will be revised upwards. This is going to be employed in the places where we are going to introduce marketing of our products. It is going to work for some time in order for us to gain customers from our existing competitors.
4. Legal issues and effect on business, or why there is no effect9 (SHOULD BE MORE DETAIL ABOUT THE LEGL ISSUES)
The policies that have been introduced in the majority of the countries in the world, where our operations are, in favour of the products that J&J manufactures J&J Annual Report, 2011.
If the taxation policies are reviewed upwards, we are definitely going to experience in the company profits.
YOU HAVE TO PICK ONE OF THE ABOVE, YOU DON,T HAVE TO GO OVER ALL OF THEM JUST YOU HAVE TO APPLY THE ONE THAT IS MORE APPROPRIATE FOR THE MULTIVITAMINS AND FOR JOHNSON AND JOHNSON
THIS IS THE STUDENT EXAMPLE PLEASE FOLLOW IT
5. Product Life Cycle – SHOULD BE FOCOUS ON MULTIVITAMINS NOT IN GENERAL
Idea generation
The process of developing new products will be thorough, and all the stakeholders involved based on the current trends of the available products. All the members’ views during the development of new products are considered, and no ideas are termed irrelevant. Idea generation is going to be done in a continuous process to address the changing needs of our customers. The customers are also going to be involved in the noble process because their input is important especially about their use of the existing products. The goodwill of the managers is also guaranteed throughout the process.
Screening
The company will also subject the ideas generative to feasibility tests so that there are no resources that are going to be dedicated to unviable concepts (Lopes, 2012). During this process, it is going to assess whether the clients of the multivitamins and food supplements and the proposed products or the amendments are going to benefit. The estimated size of the market to be brought about the changes is also examined. The foundations for the proposed changes of an existing item are critically reviewed. The company also is going to consider with the proposed commodity creation or development is practical or workable. The suggested pricing of the product will be keenly examined together with the estimated income to find out whether the venture will be profitable.
Idea evaluations
All aspects regarding the proposed idea will be looked at in order to identify its merits and demerits.
Development
After the viability of the proposed product, we will estab...