Video Productions Projects (Term Paper Sample)

VIDEO PRODUCTIONS PROJECTS: FILM/VIDEO CLIPS, TV DRAMA, DOCUMENTARY, BIOGRAPHIES, COMPANY PROFILES AND ADVERTISEMENT
COM 681X: ADVANCED DESIGN, PRINT AND MULTIMEDIA PRODUCTION
Introduction
Although film has been available for research, leisure and commercial purposes since the end of the 19th century, and even though the television and VCR have been with us for more than a generation, the last decade has seen a new and quite distinct proliferation, transformation and is now at work in consumer smartphones, car seats, desktop computers, children’s toys and of course, film production (where more films are now shot in digital video than in film stock) CITATION Mat14 \l 1033 (Broth, Laurier, & Mondada, 2014)
Film/video clips
These are short videos that are less than the length of a traditional television program. They are usually a part of a longer recording. Clips can also be defined as a pieces/ segments of video or media file that comprises of a video, audio, graphics or any other content.
TV Drama
A television drama is a show that runs in a series or has a conclusion at the end of an episode then moves on. Episodes may be self-contained or storyline could be spread out over a number of episodes.
Television drama has specific techniques that are used in storytelling. The audience expectations are to be entertained, be informed and have affairs dramatized in a TV drama. A drama can vary in length of episodes from half an hour to two hour episodes. TV dramas have different categories e.g. hospital drama, TV crime series. The storylines are fictional and have a wide range of themes from crime to soap opera. The episodes may be self-contained or storylines may be continued over several episodes. What makes a TV drama appealing to the audience is they don’t too much go at once; they start with an intense beginning to grip their audience and keep letting little bits go to keep the audience engaged in the episode until the end where they conclude the episode.
We communicate our daily experience to ourselves and to others in story form, we make sense of the behavior of others by inventing stories to explain why they act as they do. Since prehistoric times, people have invented and told one another fictional stories and the practice persists today in jokes and comic books as well as novels. Drama is a cultural activity which brings together these two human properties for play and for story telling CITATION Joe09 \l 1033 (Winston & Tandy, 2009).
Sub genres of TV drama
* Crime drama- The Bill, Life on Mars, Ashes to ashes, Unforgettable
* Teen drama- Skins, Inbetweeners
* School drama
* Soap opera
* Family drama- My family, Smallville
* Medical drama- Casualty, Holby city
* Legal drama- The Practice
* Espionage drama
* Period drama/ costume drama
* Childrens drama
* Sci-fi dramas- Dr. Who, Heroes, Torchwood
* Historical adventure
Documentary
The word documentary suggests an interest in what is actual, what exists, rather than what one brings personally, if not irrationally, to the table of present-day actuality CITATION Rob97 \l 1033 (Coles, 1997). Coles 1997, states that documentary evidence substantiates what is otherwise an assertion or a hypothesis or a claim. A documentary film attempts to portray a particular kind of life realistically; a documentary report offers authentication of what is otherwise speculation. The heart of the matter for someone doing documentary work is the pursuit of "human actuality”- rendering and representing for others what has been witnessed, heard, overheard or sensed.
Biographies
A biography can in simple terms be defined as the history of a lifetime. It recounts or describes the most important facts of someone’s life, his or her childhood, educational background, professional life, marriage, children, and most outstanding achievements. It also tells stories, memories, trips and dearly cherished moments.
What to include:
* Text
* Pictures or a photo album
* Video photo
* Family tree
* Audio
Company profile
A company profile is a professional introduction of the business and it aims to inform the audience about its products and services. A comprehensive company profile can help firms learn about potential clients or adversaries, develop marketing tactics, and evaluate potential business partners. In general, a company profile will contain the following categories of information:
* Quick facts
* Company overview
* Key executives
* Recent key developments
* Legal issues • company location(s)
* Intellectual property.
A section devoted to the organization’s finances also can be an important component of a company profile.
Quick Facts
Quick facts provide a brief overview of the company. Information in this category includes the company’s name, ultimate parent company, headquarters and branch office addresses, public or private status, state of incorporation, ticker symbol, number of employees, and industry.
Company Overview
A company overview generally is a narrative of the company and the business in which it specializes. It should include a rundown of the company’s history, its industry, what products or services it offers, key competitors, key partnerships, clients, and what makes it special within its industry. It also may include a summary of financial information.
Key Executives
This section should include the names of key executives and their biographies.
Recent Key Developments
Researching key developments can help you uncover a good deal of valuable information about a company. When researching a public company, begin by looking at the organization’s press releases. These will reveal what developments a company thinks are important.
Locations
A company’s website may provide the location of its headquarters and branch offices, subsidiaries, partial ownerships, and strategic partnerships.
Advertising
Advertising is mass media content intended to persuade audiences of readers, viewers or listeners to take action on products, services and ideas. The idea is to drive consumer behavior in a particular way in regard to a product, service or concept. Mass media platforms that can be used for advertisement include newspapers, magazines, radio and television broadcasts, films, stage shows, websites, billboards, posters, wall paintings, town criers, human billboards, flyers, rack cards, the back of event tickets, elastic bands on disposable diapers, bathroom stall doors,  cars, taxicabs, buses, trains, subway platforms, bus stop benches, street furniture, airplanes, in-flight seat-back trays, overhead bins, passenger screens, skywriting, shopping carts, stickers on fruit in supermarkets, supermarket receipts, coffee cups, mobile phone screens, opening billboards in streaming audio and video. Advertisements are usually found in ma...