Marketing Strategy of Adidas Literature & Language Term Paper (Term Paper Sample)

Marketing Strategy of Adidas
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Marketing Strategy of Adidas
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Market Segmentation, Positioning and Targeting
The segmentation of the Adidas brand is based on psychographics, demographic and behavioral factors. Adidas uses diversified targeting tactics to grab the attention of adults, young adults, and children who have a flair and passion for sports and faintness. On the other hand, the majority of its customers highlight the slab in between 13-14, although it has also captured the attention of people whose age slab touches up to 45 years. Furthermore, the concept of positioning shed lights on enhancing and creating a distinctive brand image to the customers. The positioning of the Adidas’ products is maintained by providing its customers with quality products in the competitive market (Marketing91, 2018).
Marketing Mix of Adidas and Brand Recognition
Product
The Adidas has mainly four different product’s brand. The first one indicates itself which is Adidas. The brand highlights the products of footwear and clothes.
On the other hand, Reebok, Rockport, and Taylor are supposed to be other brands under the logo of Adidas. The major brand product emphasizes footwear. The objective of Adidas is to give the footwear to their customers, which has the combination of design and technology.
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