Beautypro Case Analysis Management Term Paper Essay (Term Paper Sample)

Beautypro Case Analysis
Contents TOC \o "1-3" \h \z \u Introduction PAGEREF _Toc523860275 \h 4Purpose PAGEREF _Toc523860276 \h 4Significance of inter-culture communication PAGEREF _Toc523860277 \h 4Literature review PAGEREF _Toc523860278 \h 6Cultural values and business etiquettes differences between china and Australia PAGEREF _Toc523860279 \h 7Hofstede dimensions PAGEREF _Toc523860280 \h 9Communication differences in inter-culture communication PAGEREF _Toc523860281 \h 13Cultural norms affecting decision-making PAGEREF _Toc523860282 \h 13Conclusion PAGEREF _Toc523860283 \h 14Recommendations PAGEREF _Toc523860284 \h 14
Executive summary
The report is about the issues faced by the BeautyPro Company in China where it has started its business operation. The issues are intercultural issues that the company wants to address. The analysis of China culture reveals that it is a collectivist society having high value for power distance and achievement of group goals. It is a restrained society and has long-term orientation. But Australia has been found as a masculine and individualistic society where people achieve their own goals and fulfil their immediate family needs. This is quite opposite in terms of Chinese perspective where groups and society are more important than individual goals. Also, the high indulgence factor of Australian people is considered as taboo. The centralised decision-making system in China is quietly different from participative and decentralised decision-making in Australia. Therefore, certain recommendations are suggested to address the issues such as offering cross-cultural training, enhancing the listening abilities, following the glocalization strategy in China etc.
Introduction
BeautyPro is an Australian cosmetic company has an office in the China but the company is facing issues in inter-cultural communication in the country. The issues identified by the company are issues generated due to cross-cultural issues, cultural factors impact on decision-making and the interpersonal communication differences. Therefore, the report analyses the issues by conducting a literature review that is primarily focused towards identifying of Chinese cultural factors and their comparison with the Australian cultural factors.