STRATEGIC ANALYSIS OF THE ENTERPRISE AND ITS OPERATION (Term Paper Sample)

Name Instructor Course title Date The paper presents the case study on the strategic analysis of rental enterprise founded in the late 1957 by Jack Taylor. The strategy in which the enterprise is set upon ,as far as general planning of the enterprise is concerned, is given concern in order to ensure its operation meets the expectations of the consumers at large. The overall analysis of the ecosystem in which it’s located as it’s based on both internal and external view. Financial approach which forms the backbone of every organization and acts as the main driving factor which propels it to higher level. This financial analysis includes both mobile and immobile capital .The general location of the enterprise and how such a strategic location yields to increased business opportunity of the enterprise. Therefore this calls for the need to have ensure the endorsement of the general activities of the enterprise will create greater impact on the on the world in general. The strategy of an enterprise Strategy being an intended decision and action which is aimed at ensuring the firm gains a sustainable competitive advantage over other enterprises and being able to influence the company’s position in the market place .(vadim 2001). The rental enterprise being the area of focus has a strategy which ensure that it incorporates the range of its operation in such away it is in position to give a large range of other business opportunities emerging from within it. Some of the strategies employed in the rental enterprise are the business strategy which covers aspects like tactics used in fighting the competitors in the industry. This case can be in form of competitive war games. As it is seen clearly where services of picking customers and providing free rid to the rental offices was being conducted. Another best strategy employed is opening of more branches of rental enterprise. Therefore strategy which is well designed should be in position to operate in levels like: corporate level , business level and functional level to ensure there’s successful business enterprise. External analysis of the rental enterprise The process encompasses the immediate or industrial, national and broader socio-economic environments. This is aimed at getting a clear view on the nature of the viability of the firm as it’s based on increased customers’ expectations, increased competition and mostly advancement in technology. Therefore the assessment of the external conditions of the rental car enterprise forms Avery important aspect. The analysis has to be based on the changes in trade arrangements , changes in the government requirements , the exchange rate which keeps on fluctuating and other factors include suppliers requirements , and increased competition from other enterprise which run such related enterprises hence giving an enterprise an opportunity to identify .therefore this call for the need to evaluate the effects of globalization on competition within the industries. Hence rental enterprise is not exceptional on this. Internal environmental analysis This is based on the employees interaction with others within the enterprise, the entire board of management interaction with the stakeholders, access to factors of production, brand awareness and some other factors like the way an organizational structure is like has to be given consideration when determining the viability of the rental car enterprise .This means that the( SWOT ) analysis is applied in order to ensure rental solutions are provided with the purpose of building a strong ,loyal and delivery of an excellent customer services.(aneida 2013).therefore it implies that through this internal environmental analysis process the specification of business venture and objectives are categorized to determine which ones are favorable and unfavorable. Financial analysis The work of adapting financial tools a times turns to be major challenges for many enterprises therefore rental car enterprise isn’t exceptional over this .this calls for the need to have the financial analysis plan which its sole purpose being to increase the success of the enterprise and improve its access to financing. In this analysis one of the best method employed is the RATIOS method which are mainly used to show or even establish relationships which exists in terms of items of the enterprise’s financial statement s and studying of this changes relationships over a given period of time. These ratios are grouped into categories like: liquidity indicators, financial stability indicators, and the management indicators. The funding of the enterprise is based on the ideology of ensuring that there is big saving and customers get services of higher quality through the online booking without card fees charges incurred in the process. Strategic concerns of the enterprise The rental car enterprise aims at...