A Business Plan In The Hotel Industry Within England (Term Paper Sample)

London Fast Foods Business Plan
Student’s Name
Course
Course Instructor
University
City (State)
Date
London Fast Foods Business Plan
1.0Executive Summary
London Fast Foods is a locally owned fast food outlet which will operate as an international franchise. The desire to take an international franchise is informed by our creative approach towards the business’ image as well as detail presentation. London Fast Foods will provide an array of excellent foods at accommodative prices. Additionally, the company will provide fun packaging in a tranquil atmosphere. In essence, London Fast Foods is the exact answer to the elevated demand for snack foods throughout the city. In the current heightened competitive environment, it is becoming thornier to make a distinction between one fast food Company from another. London, a city, is now becoming the model metropolis for Britain’s current economic rise (Roberts, M. 2014, 150). With millions of visitors in a year, majorly from the neighboring European countries, Britain’s retail sector is emerging as the strongest in the entire region.
Our main goal is to launch a single outlet in a swarming mall, preferably in one of outstanding malls in London. Afterwards, we will endeavor to establish similar outlets in the surrounding malls within the city. As time goes by, we project that we should have similar outlets in other cities. London Fast Foods will be leasing a suitable space, approximately 400 square meters in one of the prominent malls. Preferably, the site must have previously been used as a mini-restaurant or a catering facility. Moreover, the place must have an ample space that can accommodate furniture. The location can also need additional upgrading to have lavatories. The sales projections for this business assume 2000 customers per week and these results in weekly sales of slightly over $20,000. These sales generally point to good profits that places London Fast Foods at a considerably better competitively position. The estimated total start up costs will be $400,000, $200,000 of which will financed by the owners of the business and the remaining amount will be secured by a bank loan.
2.0Introduction
2.1Business Objectives
* To establish a successful local fast food company that can gain a notable market share in London’s fast food market.
* To make London Fast Foods a goal spot for mall shoppers.
* To achieve a business expansion of more than three outlets by the second year of establishing the business. Additionally, the business is set to sell the franchise to the nearby major cities including Liverpool, Manchester and Newcastle.
2.2Mission Statement
The primary mission of the business is to provide an inimitable and tranquil dining experience that is essentially similar to a home. In achieving this goal, the business will provide menu items that incorporate quality foods at sound prices. Additionally, the business will be mindful of the welfare of the clients and the staff in entirety. In the realm of a business venture, client dignity is of utmost pertinence (McMurrian, C. & Matulich, E. 2016, 83). In so doing the company shall treat each and everyone with utmost dignity and the people around will regard the place as a home.
2.3Guiding Principles
2.3.1Being Mindful of our Clients and Staff
In the course of our business, we shall strive to treat our clients with utmost dignity as enumerated in our family values. Precisely, we shall strive to adhere to our clients’ requests.
2.3.2Gratitude
We shall endeavor to have an attitude that would generally be of gratitude towards our clients, staff and vendors. Noteworthy, without their input that includes but not limited to service, time and labor, the business can never thrive.
2.3.3Our Service
The business will give a warm and benevolent administration anticipated from a family-style eatery making a casual, agreeable condition which will make the clients fulfilled and need to return over and over.
2.4Keys to Success
We shall strive to operate a repeat business. In so doing, each client who comes in once should see the need to return and suggest us by word– of– mouth on how to improve the business or methods to make the services even better (Perez, D. 2014, 44). Most importantly, we shall hire first class chefs who are experts in preparing meals of diverse kinds. The issue of location is paramount and basic to us; therefore, we should be near our market since we are not endeavoring to inspire individuals to have to contact us. Noteworthy, we shall provide an assortment of menu offerings with a "down home" topic, sensibly estimated to set up validity, yet not all that high as to confine clients.
2.5Company Description
London Fast Foods will be located in a prominent mall in London. The business will be completely owned and operated by two partners. In particular, the restaurant will serve an assortment of classic home-style favorites that will also include culture specific foods.
The business will be open for 7 days a week with working hours as follows:
Monday

08:00 am – 10:00 pm

Tuesday

08:00 am – 10:00 pm

Wednesday

08:00 am – 10:00 pm

Thursday

08:00 am – 10:00 pm

Friday

08:00 am – 10:00 pm

Saturday

11:00 am – 10:00 pm

Sunday

12:00 pm– 6:00 pm

2.6Company Ownership
The business will be owned by two partners. One of them began his fast food career at the age of 16 while working in a fast -service restaurant. He furthered the career while in college whereby he became a bartender in a nearby restaurant. He also worked for a regional café chain. In particular, in these organizations the individual held the positions of assistant and general manager. The other partner holds a degree from Leeds University and was employed as the General Manager in reputable Five-Star hotel in London.
2.7Legal Form
London Fast Foods will take the form of a partnership of two people who will share the costs and the resulting profits according to the shares in the business. The choice to have partnership was informed by the advantages partnerships have over other forms of business. The fact that a partnership for of business attracts lower taxes as compared to corporations majorly informed the decision to have a partnership (Cooper et al, 2016).
2.8Products
The business will emphasize only on selling fries and other simple meals. Noteworthy, alcoholic drinks will not be sold in the outlet considering the tax and health implications. As such London Fast Foods promotes a healthy and positive British lifestyle. Instead, the business will offer soft drinks to be a foil for the fries. In promoting the London Fast Foods lifestyle, the company will offer a variety of merchandise bearing the business’ logo and colors. The merchandise range from hats to t-shirts to cutlery to our sauces, so that our clients can benefit from London Fast Foods at their homes. Our authentic sauce is entirely manufactured by Northland Company. The customers can be also purchase the sauce at preferred retailers.
2.9 Product Description
London Fast Foods mainly sells fries and other exceptional fast foods. However, the main foodstuffs sold are Italian soft drinks, British sodas and the Italian Sodas. The Belgian-cultural fries are usually available in plenty. The British drinks and Italian Fries are equally available. The dips for British style fries can also be served with sandwiches and they are usually available in more than 10 flavors.
3. Industry and Market Analysis
The Consumers of fast foods in Britain have risen since the advent of this decade. The ever-rising number of new fast food franchises, restaurants and bakeries around London has shown a noteworthy escalation in this sector (Lang, T. & Heasman, M. 2015). Food spending is over 60% of the total consumer expenditures in Britain, and the consumer expenditure on leisure and recreation accounts for a significant percentage. Most importantly our business is set to derive much profit from its clients during the weekends when people go out to shop in malls. Our target population includes the youngsters and the college students. With regard to income, the business targets both the middle and the low income bracket. A recent market survey indicated that a significant portion of the people aged between 15 and 45 like fast food. In essence, people like to window shop when strolling around the city. Most office workers prefer fast food to carrying foods to offices. Most parents in London give their children money to buy lunch. Fast food becomes their foremost choice.
1 Market Segmentation
The business is primarily targeting the young Londoners. Naturally, the school going teenagers like to have lunch near shopping malls after hard extracurricular activities in schools. The teens tend to flock around shopping malls as opposed to having meals at home. The business also targets the working Londoners who hardly have time to cook meals during the day. This working lot finds solace in fast food. The tourists form a segment of the target population.
2 Market Trends
Over the past the Londoners have preferred the giant chain restaurants including KFC and MacDonald’s. The trend is quickly changing over the last decade given that people are beginning to flock in fast food joints. The success of foreign franchises including the MacDonald’s was entirely dependent on tourism.
3 Market Needs
London Fast Foods targets the people with European eating habits. Many clients prefers flavor in their meals and speedy services. A segment of the populace wants entertaining and fun experience. The same people want friendly, ...