Drone Delivery In The UAE Management Term Paper Essay (Term Paper Sample)

DRONE DELIVERY IN THE UAE
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Executive Summary
The PESTEL framework is will guide the decisions of executives at Eniverse Technologies on starting a drone delivery business in the United Arab Emirates (UAE). It is useful in providing managers with business intelligence on the business opportunities and threats in new markets. The PESTEL factors that the company’s executives should consider in analyzing the UAE drone delivery market include the economic, technological, and legal environments. The rapid growth of the economy in the UAE indicates that target consumers have a high purchase power of drone delivery services. However, Eniverse Technologies will have to develop innovative technologies to improve the safety and battery life of its drones. The company should also ensure that it adheres to the Civil Aviation Law of the UAE on flying drones such as on no-fly zones and protecting the privacy of citizens.
Introduction
The case study selected for this assignment is drone delivery in the UAE. The case analysis focuses on determining the role of the PESTEL framework in informing the decisions of executives in Eniverse Technologies on investing in drone delivery business in the UAE. The benefits and limitations of the PESTEL framework are critically discussed. The paper also presents an analysis of the impact of the economic, technological, and legal environment in the UAE on Eniverse Technologies’ drone delivery business.