Marketing Essentials of Johnson & Johnson (Term Paper Sample)
This paper is for an MBA student specializing in the marketing option. The case study on marketing essentials uses Johnson & Johnson, a publicly listed healthcare company with headquarters in New Brunswick, New Jersey. Various marketing strategies, such as the 7Ps, are discussed in detail in reference to Johnson & Johnson. Paragraph indentation was not required in this paper, so all paragraphs started from the margin.
source..MARKETING ESSENTIALS
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Marketing Essentials
INTRODUCTION
Johnson & Johnson is a publicly listed healthcare company. The company’s headquarters is in New Brunswick, New Jersey, the company also includes 250 subsidiary companies with operations in 60 countries and with an estimated over 125,000 employees (Johnson & Johnson, 2018). The company is well known for their medical devices, pharmaceutical and consumer packaged goods manufacturing company founded in 1886. Johnson & Johnson is one of the most recognised healthcare companies globally.
In a functional organizational structure, there exists a number of units or departments. These units include but is not limited to legal, human resources, finance, product, information technology and marketing. Each department operates jointly with the others under the CEO of the company to ensure seamless execution of the company's objectives. At Johnson and Johnson, for instance, the marketing department works in tandem with other departments, such as information systems and human resources to ensure delivery of company goals and targets (Ivy 2008, p.293).
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