Sign In
Not register? Register Now!
You are here: HomeThesisManagement
1 page/≈550 words
43 Sources
English (U.S.)
MS Word
Total cost:
$ 10.53

How Malaysia Resident are Influence by Social Media Marketing on Consumers’ Brand Loyalty (Thesis Sample)


This chapter will cover the interpretation and analysis of all of the obtained data, which was collected via an online questionnaire on a Google document and analyzed using the Smart PLS program. Summary of the response rate and sample size obtained from the respondents is explained in this chapter. Following that, the entire data set will be subjected to factor analysis and reliability testing. After that, descriptive analysis will be used to assemble the data into demographic characteristics. Finally, a correlational analysis will be done, followed by multiple regression analysis, to explore the relationships between the social media marketing on consumers’ brand loyalty. In the appendix, there is a link to a Google form.


This chapter analyzes the collected data. The pre-test and pilotare introduced. Then use descriptive analysis to describe the distribution of data, evaluate the external measurement model and internal structure model through PLS-SEM analysis, and perform statistical analysis.

Pre-test was carried out on 5th of October 2020, data were collected online from respondents rather than having to collect data face-to-face contact which is dangerous due to coronavirus outbreak (CDC, 2020). A survey of 10 respondents was conducted, including 1 mobile payment academician and 9 people with experience in using online food delivery services. According to a study proposed by Tan and Ooi (2018), pre-test helps to reduce the ambiguity and misunderstanding of questionnaire design. Therefore, ensuring that the respondents fully understand the questionnaire, it also provides an idea of issues that may arise during conducting the actual survey.

Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:

Other Topics:

  • Indirect Effects Incivility on Creativity:Rumination at Individual Level
    Description: According to Chen, when workers accept the work without considering the future repercussions of their careers, individuals or families initially land in turmoil when they start the work. Incivility at work in most industries that do not provide initial training to their employees to adapt at work can result...
    3 pages/≈825 words| 7 Sources | APA | Management | Thesis |
  • Factors Affecting E-Commerce Customer Loyalty
    Description: The purpose of this study is to investigate the effect of e-commerce customer loyalty. The study is based on questionnaire that was adapted to calculate the influence of similar variables in current research. The data has been collected from 219 e-commerce customers. The study demonstrates that satisfaction...
    21 pages/≈5775 words| 15 Sources | APA | Management | Thesis |
  • Human Resource Management Management Thesis Writing
    Description: It is essential to have performance appraisals in schools due to its effectiveness to both teachers and students. It gives teachers a plan for improvement and allows the schools to be able to evaluate teachers, which in turn gets reflected in students’ performance. As a result, schools need careful planning...
    14 pages/≈3850 words| 3 Sources | APA | Management | Thesis |
Need a Custom Essay Written?
First time 15% Discount!