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Business & Marketing
Admission Essay
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4Ps of Marketing to Attract Customers and Increase Sales (Admission Essay Sample)


THE PAPER TALKS MORE ABOUT, 4CS OF MARKETING. IT DEFINES Marketing AS a strategic process of communication, place, product, and process. The first P is called promotion, which involves the cost of the product, its location, and the behavior of its target audience. The last P, convenience, refers to the affordability of the product for the consumer, and is a critical consideration for the success of any marketing campaign. The goal is to make the entire process as easy as possible for the customer.
The first P of the marketing mix is product. People buy products and services to solve their problems. So, the focus of a marketer should be on understanding and meeting the needs of customers. By understanding these needs, a brand or product can become successful. In order to create an effective product, it must be accessible to the target audience. The 4Ps, in contrast, do not meet this requirement.
In order to promote a product, businesses should conduct activities to convince their target customers to buy it. Typically, promotional efforts include advertising and special promotions. Today's consumers want two-way communication with businesses and to feel like they're a part of the business. While the four Ps are useful, they're not enough to generate sales. A brand needs to be interactive and enticing to attract potential customers.
The fourth P, promotion, is the foundation of a successful marketing campaign. Promoting a product is the first step in reaching the target customer. It involves the development and implementation of a strategy that communicates the product's benefits and convinces consumers to buy it. These strategies typically involve advertising, special promotions, and other promotional tools. These strategies should be interactive and customer-focused to ensure that a business's message is heard and understood.
In today's world, most marketers rely on the four Ps of marketing to attract customers and increase sales. However, if a business has a high level of customer engagement, then the company is more likely to enjoy long-term success. In fact, the four Ps of marketing are a combination of price, product, place, and communication. These five aspects are necessary to attract and retain customers.
The fourth P is called the product's price. Besides the price, it is also important to consider the cost to the consumer. The price of the product, its place, and its promotion are all important. A good marketing strategy will be able to capture and keep the attention of a consumer. The four Ps of marketing are a must-have for any business, no matter how small it is.


Institutional Affiliation
Course No/Name
Marketing Discussion
Franz Schrepf is a student at the University of Amsterdam, concentrating on business and economics. He challenges the viewers to look at their lives from another angle and applies the core values of marketing ,and persuade the viewers that success is not in any way dependent on luck. Schrepf gives an example of Coca-Cola vendors providing their merchandise in the right place at the right time(Schrepf, 2021).
If one needs to succeed in marketing, they need to focus on the 4 Ps or 4 Cs of marketing; the speaker showed that it was nonchallenging to change and market the merchandise to achieve set objectives. Schrepf funnily summarizes the fundamentals of marketing using a good example: human behavior. Initially, Schrepf presumed that the vital thing the satisfied shopper needs is “yourself and your capacities.” The orator also said finding client needs is a challenging job(Schrepf, 2021).
Research and development are fundamental, and it includes activities that an organization undertakes to launch new goods and services. It is usually the first step in the product development (Li, et al,2021).The objective is typically to introduce new merchandise in the market and later add value. Even after introducing a product in the market, companies should not always relax and expect it to sell. They need to continually innovate and update their products according to trends and customers’ demands(Ndofirepi, et al,2020).
In conclusion, Companies need to explore marketing and promotion techniques to make their products known in the market. There iare a lot of merchandises in the market, and every company is trying to sell their products using different marketing strategies, which can make the products unique or be bought by the customers’. Companies must also focus on innovation, rese

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