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Essay Available:
1 page/≈275 words
Business & Marketing
Article Critique
English (U.S.)
MS Word
Total cost:
$ 4.32

Replies Vivi (Article Critique Sample)


A minimum of 4 sources were to be used. I was to respond to two posts/articles in about 130 words for each post with my opinion of their articles. Responses needed to include words such as, “I agree” or “Good idea”. The response had to add to the scholarly dialogue, presenting the reasons for my opinion and supporting documentation cited.

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Replies Vivi
I think that the marketing strategy that eBay has adopted is evidently effective in attracting and retaining customers. I agree that eBay’s strategy to use the eBay bucks to increase sales turnover is highly effective. The number of bids made on items increased significantly since there was an opportunity to "earn $5 in eBay Bucks when you make 5 bids" on different items (Steiner). The strategy is a good idea since it acts as a marketing strategy that emphasizes on product, price, and promotion (Manktelow). Sellers gain significant advantages since their products become available to a larger customer base. In addition, the incentive to receive $5 for every five bids makes products competitive in terms of price. In essence, the consumer determines the price they want to buy a product for through making bids, while the seller benefits from the campaign of their produc...
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