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Pages:
1 page/≈275 words
Sources:
3 Sources
Level:
APA
Subject:
Management
Type:
Article
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 3.9
Topic:

Lori Senecal: The Global Chief Executive Officer Of (CP+B) Company (Article Sample)

Instructions:

WAS ASKED TO DO AN ARTICLE ABOUT LORI SENECAL

source..
Content:
Lori Senecal is the Global Chief Executive Officer of Crispin Porter & Bogusky (CP+B) company. She has been holding the post since March 2015. Her role as the Global Chief Executive Officer is overseeing the global growth of the firm. She also is also in charge coordinating the organization's international office. Lori Senegal is an excellent business leader. Her leadership made CP&B's revenue increase by 21% in 2016. Before joining CP+B, she served as the global chairman and CEO of KBS, and through her leadership, KBS grew from a 250-per person domestic agency to over 900 people worldwide. No doubt, Lori is an accomplished corporate leader. The story of Lori starts in Montreal where she was born and brought. She was the youngest girl in her family and thus received a lot of attention from her parents and siblings. The special care and right treatment made her set her standard very high early in life. Perhaps this can be associated with her level of success that she sets. In one of her interviews, Lori stated that her leadership in business started while she was in high school. She made a personal decision to coach other students in gymnastics since she knew the game very well. From this coaching, she learned a lot of leadership qualities. Lori received her Bachelor of Commerce from the University of McGill University. She majored in Marketing and Finance. After university, Senecal worked in different organizations where she honed her skills in leadership and management as well growing ...
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