The Birth of Swatch Memo: David Ackerman, Chair of the Board (Article Sample)

Memo
Date:
To:David Ackerman, Chair of the Board
From:Your name, manager
Re:
The Birth of Swatch Memo
Recommendations
1. Strategic innovation and invention of new products are crucial for ensuring that an enterprise attains sustainability. The example is the introduction of the Swatch; this product achieved much success and played a pivotal role in saving the Swiss watch industry. It was a crucial factor in the resurgence of the company and the general industry.
2. Proper and efficient management should be the pillar of development and growth of an enterprise. The birth of Swatch can be attributed to critical managerial personnel who mobilized necessary resources. A notable example of such individuals is the SMH CEO, Mr. Nicolas Hayek.
3. Company’s sustainability can be achieved through introducing unique products in the market thus overcoming competition within the industry. The success of Swiss watch industry can be attributed to the manufacturing of a unique yet attractive line of watches.
4. Technology should be a key consideration for the growth of an enterprise. In the article, it is clear that the introduction of Quartz Technology was critical in ensuring continued sustainability.
Rationale
1. Invention and innovation promote the adoption of new products in the market. It also leads to the formulation of the ideal production process. The key advantage of this is that it encourages the growth of an...