Fonterra Cooperative Group Ltd SWOT Analysis Business Case Study (Case Study Sample)
Entails SWOTS ANALYSIS OF A SELECTED BUSINESSsource..
Fonterra Cooperative Group Ltd SWOT Analysis
SWOT Table and Analysis
A strong market positions
Broad and diversified geographic coverage
Issues of quality resulting from negative publicity and suspension of operations
Reduced economies of scale
Increasing its presence in countries such as Brazil and Australia
Developing global Foodservice sector
Unfavorable governmental regulations
Outbreak of animal diseases
The Fonterra Co-operative Group is a company headquartered in New Zealand that deals with the promotion and distribution of milk and milk-related products at the consumer and industrial levels. The company’s key products include yoghurts, butter, spreads, cheeses, culinary creams, ice cream, advanced nutrition products, and lactose ingredients. Fonterra markets its products under brands such as Mammoth, Anmum, Anlene, Perfect Italiano, Anchor, and Kapiti, among others.
Strengths are the company’s key advantages that help it to succeed in the field. One of the key strengths of Fonterra Co-operative Group is a strong market position. A well-built market placement allows the company to capture the attention of a wider audience and provides it with a competitive edge. The company also has broad coverage, and a branched out geographic presence that limits the risks related to a specific region. Therefore, these strengths make the company excel and differentiate it from other organizations.
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