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Pages:
3 pages/≈825 words
Sources:
2 Sources
Level:
APA
Subject:
Business & Marketing
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 12.96
Topic:

Fonterra Cooperative Group Ltd SWOT Analysis Business Case Study (Case Study Sample)

Instructions:

Entails SWOTS ANALYSIS OF A SELECTED BUSINESS

source..
Content:


Fonterra Cooperative Group Ltd SWOT Analysis
Name
Institution
SWOT Table and Analysis
Strengths

Weaknesses

A strong market positions
Broad and diversified geographic coverage

Issues of quality resulting from negative publicity and suspension of operations
Reduced economies of scale

Opportunities

Threats

Increasing its presence in countries such as Brazil and Australia
Developing global Foodservice sector

Unfavorable governmental regulations
Outbreak of animal diseases

Analysis
The Fonterra Co-operative Group is a company headquartered in New Zealand that deals with the promotion and distribution of milk and milk-related products at the consumer and industrial levels. The company’s key products include yoghurts, butter, spreads, cheeses, culinary creams, ice cream, advanced nutrition products, and lactose ingredients. Fonterra markets its products under brands such as Mammoth, Anmum, Anlene, Perfect Italiano, Anchor, and Kapiti, among others.
Strengths
Strengths are the company’s key advantages that help it to succeed in the field. One of the key strengths of Fonterra Co-operative Group is a strong market position. A well-built market placement allows the company to capture the attention of a wider audience and provides it with a competitive edge. The company also has broad coverage, and a branched out geographic presence that limits the risks related to a specific region. Therefore, these strengths make the company excel and differentiate it from other organizations.

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