IMC Project Business & Marketing Case Study Research (Case Study Sample)

IMC Project
Student’s Name
Institutional Affiliation
Course Number and Name
Instructor’s Name
Due Date
ICM Project
Company Analysis


The issues facing the company

The company is facing a marketing challenge where consumers only become one-time clients. The entrepreneur should find ways to enhance brand recognition within the market by employing different online and offline marketing procedures to create brand loyalty. Another issue facing the Wellness Box organization is the lack of congruence in terms of the products offered. This makes it difficult for the business owner to effectively segment the market and provide proof of product effectiveness to the consumers. Other issues affecting the company include lack of brand recognition, competition from major stores, thin profitability margins, and lack of enough personnel to handle the different operations of the company.

The most urgent and important issues

The most important and urgent issues for the company are to create more presence through digital marketing, increase the level of income, and acquire repeat clients.

The main problem and opportunity

The main problem that the entrepreneur is likely to face towards achieving the organizational goal is the lack of enough personnel to help with the business operations. To actualize the online presence idea and ensure that customers have a direct engagement with the brand, more people will be required to handle different segments of the organization. However, the company can exploit the opportunities presented by the modern behavior of consumers where people are more engaged in social media and other online platforms. This creates an opportunity for the entrepreneur to build brand reco