SWOT Analysis: Digital Out-of-Home (DOOH) Industry Case Study (Case Study Sample)

SWOT Analysis: Digital Out-of-Home (DOOH) Industry
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Analysis of the strengths, weaknesses, opportunities, and threats (SWOT) of a company is an integral part of strategic planning for the company. In many respects, the SWOT analysis is a report card in which the subject company is positioned in the competitive marketplace. Any attempt to identify the direction of a company should take in the future must be grounded in an honest understanding of where the company is today (Pahl, 2009). As Digital Out-of-Home industry North America continues to grow at a double-digit, compound annual growth rate, the status and direction Business Models as the most significantly impacting the industry. As the market for DOOH continues to grow, successful projects and network operators sit at the convergence of some elements, which, when individually managed, play significantly to assuring the sustained growth and success of the individual deployments and industry in general (Pahl and Richter, 2009).  The industry at large will be characterized by the following: Strengths (reinforced) offers a strong foundation for growth. Weakness (minimized) is proving to be “show-stoppers” Opportunities (exploited) DOOH position for continued, sustainable development. Threats (neutralized) are addressable by the energy sector. The following chart summarizes the key strengths, weaknesses, Opportunities and Threat (SWOT) an overview of the status of North America Digital Out-of-Home industry.
Area Strengths (to be reinforced)
(A) "Critical mass" screens have been put in place. Positive results have been achieved.
(B). business models are stable
(C) how the technology works
(E) the expertise of each area of the business. (technology, marketing, legal)