STRATEGIC MANAGEMENT AND LEADERSHIP: FORD MOTOR COMPANY (Case Study Sample)
The presentation was about the strategic management and leadership of Ford Motor Company, an American automobile manufacturer and one of the leading automobile companies in the world. It evaluated why Ford is struggling to remain competitive and the strategic direction the company should take to maintain its profitability and market position. The presentation included a SWOT analysis of Ford and leadership structure as per the requirements.source..
STRATEGIC MANAGEMENT AND LEADERSHIP: FORD MOTOR COMPANY
Ford Motor Company
0120904000Ford Motor Company (Ford) is an American multinational automaker founded in 1903. The company produces and sells commercial vehicles and automobiles under the Ford Brand, and sells luxury vehicles under the Lincoln Brand (Arroyo, 2018). Although Ford is the fifth largest automaker in the world and the second-largest in the U.S., the company has been losing market share and revenues in recent years. The company faces several strategic challenges, which have contributed to declining revenues and profit levels (Arroyo, 2018).
For decades, Ford has been the leading automaker in the U.S. Today, however, the market is saturated with domestic and foreign competitors and although Ford is promoting itself as the best-brand in America, the company is struggling to remain competitive (Williams, 2016). Its stock has been downgraded. Recently, the company announced its intentions to sell only trucks, Focus, Mustangs, and sports utility vehicles, a move aimed at discontinuing the production of passenger vehicles. Ford’s competitors such as Toyota, Hyundai, and Tesla, a new entrant with a range of electric vehicles, are gaining market share that once belonged to Ford (Williams, 2016). The market trend is leaning towards increased acceptance of electric and semi-autonomous vehicles with companies such as Google and Apple riding on this new wave of innovation to which Ford is late comer.
To enhance revenues and retain its position as the world’s fifth largest car maker, Ford needs to innovate and increase investments in research, development, and production of electrified vehicles (Williams, 2016). Fuel prices have been increasing which see the demand for Ford’s high fuel consumption SUVs is likely to drop further. Thus, to revive its falling fortunes, innovation is the only way out. Additionally, Ford’s decision to forgo mass-market vehicles in favor of lower production and higher margin models is a risky venture. To succeed, the shift would require an org
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