Sign In
Not register? Register Now!
Essay Available:
You are here: HomeCase StudyManagement
Pages:
2 pages/≈550 words
Sources:
3 Sources
Level:
Harvard
Subject:
Management
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 9.36
Topic:

STRATEGIC MANAGEMENT AND LEADERSHIP: FORD MOTOR COMPANY (Case Study Sample)

Instructions:

The presentation was about the strategic management and leadership of Ford Motor Company, an American automobile manufacturer and one of the leading automobile companies in the world. It evaluated why Ford is struggling to remain competitive and the strategic direction the company should take to maintain its profitability and market position. The presentation included a SWOT analysis of Ford and leadership structure as per the requirements.

source..
Content:


STRATEGIC MANAGEMENT AND LEADERSHIP: FORD MOTOR COMPANY
Student’s Name
Course
Professor’s Name
Institution
City
Date
Ford Motor Company
0120904000Ford Motor Company (Ford) is an American multinational automaker founded in 1903. The company produces and sells commercial vehicles and automobiles under the Ford Brand, and sells luxury vehicles under the Lincoln Brand (Arroyo, 2018). Although Ford is the fifth largest automaker in the world and the second-largest in the U.S., the company has been losing market share and revenues in recent years. The company faces several strategic challenges, which have contributed to declining revenues and profit levels (Arroyo, 2018).
For decades, Ford has been the leading automaker in the U.S. Today, however, the market is saturated with domestic and foreign competitors and although Ford is promoting itself as the best-brand in America, the company is struggling to remain competitive (Williams, 2016). Its stock has been downgraded. Recently, the company announced its intentions to sell only trucks, Focus, Mustangs, and sports utility vehicles, a move aimed at discontinuing the production of passenger vehicles. Ford’s competitors such as Toyota, Hyundai, and Tesla, a new entrant with a range of electric vehicles, are gaining market share that once belonged to Ford (Williams, 2016). The market trend is leaning towards increased acceptance of electric and semi-autonomous vehicles with companies such as Google and Apple riding on this new wave of innovation to which Ford is late comer.
To enhance revenues and retain its position as the world’s fifth largest car maker, Ford needs to innovate and increase investments in research, development, and production of electrified vehicles (Williams, 2016). Fuel prices have been increasing which see the demand for Ford’s high fuel consumption SUVs is likely to drop further. Thus, to revive its falling fortunes, innovation is the only way out. Additionally, Ford’s decision to forgo mass-market vehicles in favor of lower production and higher margin models is a risky venture. To succeed, the shift would require an org

...
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:

Other Topics:

  • Operations Management - Toyota Case Study Analysis
    Description: Operations management is defined as the administration of business practices to create high efficiency in an organisation (Kenton, 2019). Materials and labour, in this case, can be converted into goods and services to aid in profit maximisation....
    9 pages/≈2475 words| 22 Sources | Harvard | Management | Case Study |
  • Strategic Advantage Management Case Study Research
    Description: Tesla has continued to be an industry leader in the electric-vehicle industry. This paper looked at its business environment, evaluated its strategic situation and market problems, as well as proposed recommendations to eliminate such problems. These solutions will enable automobile...
    10 pages/≈2750 words| 10 Sources | Harvard | Management | Case Study |
  • Case Study Review T1: Aenergy Company Management Case Study
    Description: AEnergy Company has developed an IT infrastructure that ensures security. The system networking for different departments has adopted VPN tunneling, SSL authentication, and WPA encryption. According to a research finding, the three platforms guarantee information protection (Nickolov, 2006, p. 105)....
    6 pages/≈1650 words| 6 Sources | Harvard | Management | Case Study |
Need a Custom Essay Written?
First time 15% Discount!