Most Critical Marketing Strategies (Case Study Sample)

Student’s Name
Professor’s Name
Course
Date
Marketing Strategies
Introduction
The marketing approach is one of the fundamental concepts that an organizational manager prioritizes before introducing a new product into the market. The marketing approach involves propagating effective marketing planning, promoting sensitization, conducting thorough marketing assessment, and steering customer base analysis (Doto-on). Primarily, marketing strategy consists of an advertising strategy that companies use to introduce new products into the market. Establishing a practical marketing plan approach will help a company define the target audience and explore the potential market where launching the new product can be appropriate (Griffin et al.). Given a role to develop a campaign program for introducing a new iPhone, I would explore the necessary marketing plans, which will include and are not limited to organizing a prelaunch giveaway, considering a chance for remarketing, establishing effective relationships with the influencers, and preparing Frequently Ask Questions before allowing the new product into the market.
My first campaign plan to introduce a new iPhone into the market will involve organizing a prelaunch giveaway to facilitate quick take-off. This event will then be succeeded by subsequent advisory programs to create a feeling of excitement and anticipation about the product weeks before its official release. I would then consider giving the effect to exclusive lucky participants in a social media hashtag challenge, preferable to Instagram or TikTok.
My second campaign plan would be to disseminate a remarketing strategy approach. Research reveals that guide users