Strengths and Weaknesses of Kimberly-Clark (Case Study Sample)
THE SAMPLE IS A short CASE STUDY FOCUSING PRIMARILY ON THE STRENGTH AND WEAKNESSES OF KIMBERLY-CLARK. THE MAIN STRENGTHS ADDRESSED IN THIS PAPER INCLUDE INNOVATION and BRAND IMAGE. On the other hand, THE company faces several challenges including A NARROW PRODUCT LINE AND HIGH COST OF PRODUCTION RESULTING IN LOW-PROFIT MARGIN.
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CORE COMPETENCES
Strengths
Innovation is a major strength that defines Kimberly-Clark. To meet the ever changing customers need, the company spends part of the revenue in research geared toward converting insight into new products and services. For instance, in 2014, Kimberly-Clark channeled $3.71 towards research and marketing (Kimberly-Clark). Creativity, experimentation and entrepreneurial fuels innovation aiming at making life better for consumers. Notably, the innovation is largely geared towards improving the quality of products. This is known as incremental innovations, which is defined as improving the present product line. KMB’s move continually refines the quality of products such as Kleenex, Scott, and Huggies among other. Refining these products gives Kimberly-Clark a solid foundation for continuous improvement. Additionally, clients get an array of differentiated products.
Strong brand image is a powerful strength that gives the company a competitive edge. In the modern society, the demand
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