Case Study of DHL Company Service Case Assignment (Case Study Sample)

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Case Study of DHL Company Service
Introduction
DHL Express is a segment of the German logistics corporation, Deutsche post which is a leading company in the international logistics industry in the provision of courier, parcel and express mail services CITATION DHL17 \l 1033 (DHL). This paper begins by describing DHL express service package and then examines the distinctive characteristics of DHL express. The article concludes by discussing how the company differentiates itself from the competition.
DHL Express Company Service Package
The company’s service package is divided into several sectors including, Same Day deliveries, Time Definite International and Day Definite International CITATION DHL17 \l 1033 (DHL). Same Day delivery essentially delivers parcels and packages with the next flight all over the world. Moreover, DHL Sprintline offers direct courier from door-to-door and DHL Secureline which ensures maximum security for your shipment. Time Definite International provides delivery commitments with definite timelines to the US or deliveries before midday anywhere in the world. Additionally, Day International delivers a product known as DHL economy select which is reliable and cost-effective and offers delivery throughout Europe CITATION DHL17 \l 1033 (DHL).
Distinctive Characteristics of Service as Illustrated By DHL Express
To promote innovativeness, DHL Express has an innovative Centre and holds workshops for its customersCITATION Ofl15 \p 1079 \l 1033 (Oflac 1079). Also, the company holds awards ceremonies to reward the best innovatively sustainable concepts. DHL express division works in collaboration with other company divisions like freight and email. Such partnership ensures efficiency and satisfaction to customers. Use of Technology has led to improvement in major aspects of service delivery in the company, and it is one of the core competencies behind the success of the businessCITATION Wid13 \p 26 \l 1033 (Wider 26). For example, DHL express offers its clients option of franking one’s shipment online thus saving money for purchasing stamps online compared to retail outlet prices CITATION DHL17 \l 1033 (DHL). The DHL express has highly trained and competent staff, and the company has undertaken various activities for their developmentCITATION Wid13 \p 35 \l 1033 (Wider 35).
How can DHL Express differentiate itself from the competition?
DHL express can differentiate itself from the competition by continuous identification of strategic market customers and be able to know what their customers valueCITATION Ofl15 \p 1080 \l 1033 (Oflac 1080). More so, capitalizing on their ability to reach customers in very remote areas and locations are advantageousCITATION Col10 \p 183 \l 1033 (Coltman 183). Mergers, takeovers, and acquisition of other companies to strengthen their market share hence giving them a competitive advantageCITATION Ofl15 \p 1082 \l 1033 (Oflac 1082). Also, DHL can increase their investment to allow them to grow their ability to double their shipment and create more jobs. Moreover, the company requires making structural changes to its pricing mechanism to...