Business Management Strategy (Coursework Sample)

Strategic Management
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Introduction
In the world of computer technology, Apple is amongst the most popular brand. Apple provides a wide range of electronics devices in the global market, these devices encompasses: MAC computers, IPOD, I Phone, IPad and Laptops. In this assignment l will focus on Apples long-term goals and objectives as well as business management strategy which have assisted Apple to consistently register success in delivering quality products and services as outlined in their mission and visions. Strategy formulation and strategy management is a progressive process that guides an entity to align its limited resources and produce quality output. Tim Cooks one the Chief Executive Officer of Apple utilizes strategic management to the advantage of the company by simplifying the vision of Apple of making computers easy to use by revolutionizing the computer market.
Long-term Goals and Objectives
According to Lasserre (2017), Apple Company adopts cost leadership strategy where it enjoys the competitive advantage of having the lowest cost of operation among other firms the industry in the world. A cost leadership strategy focuses on exploiting the economies of scale through producing best outputs at a minimum cost possible. This strategy have been successfully implemented by Apple due to adoption of advanced technology in the production process.
Apple should strive to pursue global market in places/countries where its competitors have dominance in the target market like parts of Western Europe and other regions of continent Asia (China and India). Apple is facing stiff competition from Microsoft, Google, LG, Samsung, Sony, and Blackberry. In terms of software Microsoft and Google have proved to be a potential threat to Apple Inc. while LG, Samsung, Sony and Blackberry are already challenging with their innovative brands are already challenging with their innovative brands.
China people love colourful products, so the back of iPhone should be processed with diversification of trendy colours. Also phones and their respective accessories manufactured in India and china are relatively cheaper compared to Apple Inc. iPhone. The company should find a way of manufacturing cheap dual sim card and triple sim card phones which will be able to compete fairly with products from companies in those countries which manufactures products customised to suit the needs of local market targets.
Adoption of advanced technology in production process assist in reducing the cost of production while at the same time it assures high quality standard outputs. Apple should set up assembly centres in the regions where they intend to establish dominance over their competitor, this will reduce the cost of importation due to tax reliefs among other incentives from the local authorities. As a result, the prices of apple products will be relatively low and therefore will compete favourably with products from local companies.
Apple should invest in excellent research and development. Apple have successfully created a powerful brand over time. Its copy rights, domain names, Patents, trademarks among other long term contracts should be used as strategic assets that provide sustainable competitive advantages. Cost leadership strategy is where low cost of production ensures pricing power which serves as a barrier of other companies into the industries. This will assure sustainable competitive advantage.
Business Management Strategy
Apple enjoys economies of scale and smooth production process which helps it keep it competitors on their toes by being a low cost producer. In addition, low costing done more often will command a brand loyalty with a great competitive advantage and unique product or service building customer loyalty and is less likely to lose its market share to a competitor as compared to an advantage based on cost. According to Rothaermel (2015). Apple should manufacture a product with a unique different quality and efficiency in ordering and customer satisfaction amongst other factors which can positively distinguish a product or service.
Apple corporate strategy is majorly product differentiation both in design and functionality. Apples has adapted advanced technologies which assist in processing advanced features in its products. An intensive market expansion is also another important aspect of apple corporate strategy (Wheelen, Hunger, Hoffman, & Bamford 2017).
Apple Company should consider whether it will be viable moving its operations in other countries with more target which have not been exploited. Countries like China and India have high population and it’s potentially viable to set up an assembly centre in those regions. Companies uses vertical integration strategy to gain control over their stores chains in other sea countries. This strategy is major the determinant in the process of developing corporate strategy.
Apple has colluded with potential business partners in the industries with an aim of achieving a set common long tern goals and objective. Apples have initiated alliance with many other large scale and small scale organizations like Disney stores, Net selector, Astarte DVD Authoring Software, Bluebuzz, Poly9, and C3 Technologies.
Apple major competitive advantage is a strong brand in the global market world-wide. Apple also prides of a reputation for research, innovation and its dedication on developing new products. The company has a chip manufacturing plant and follows extremely strict software standards and operates its own chain stores. Apples is a price leader in the industry in specific regions where its products has proven dominance.
Apples