Communication through Professional Writing (Coursework Sample)
This course will focus on communication through professional writing. You will prepare documents for a professional setting and a particular audience. For this week’s discussion, review 1 of the following stories that highlight a company or employee not utilizing professional communication:
Focus your discussion on the following:
Provide a summary of 2–3 sentences that discusses the story.
Identify what the company or employee said that made the communication unprofessional or not effective.
After reviewing Chapter 3 in your e-book, provide 2 examples of how you would change the company's or employee's communication to make it more effective and professional.
Professional Communication
Student’s Name
University Affiliation
Date Professional Communication
It is very common for organizations or people to find themselves as culprits of unprofessional and ineffective communication. Like in this scenario, KitchenAid through Twitter was a guilty party after it sent offensive Tweet about President’s Obama’s grandmother. As it goes into the record, the company claimed that she knew that Obama becoming a president was a sad story and died three days before him clinching the presidency (Stenovec, 2012).
Apparently, it is a scenario that is devoid of respect for the alive and the deceased as it tries to connect the demise to a forecasted situation which was not the case. In fact, the United States went ahead to have a distinguished tenure under Barrack Obama, and there is no valid connection between the former president’s grandmother and the eventualities. On the same case, the company realized immediately that the tweet was trending for the wrong reason and did all that it could manage to put it down but in vain. Shortly, a lot of people circulated the message many times; therefore, it also had an impact on the company’s image as it appeared politically inclined and a spreader of hatred.
In a way to redeem itself, the company went ahead and issued an apology although the damage was irreversible. In fact, many took advantage of the case to attack the company as well as capitalizing on it to damage its reputation. The entire scenario is an accurate reflection regarding unprofessional communication. Characteristically, it is unethical
Other Topics:
- Strategic Social Media CampaignDescription: The marketing campaign is a powerful asset in communication that motivates people to purchase a particular product. The red bull advert is an example of a social media campaign that is strategic. The company uploaded the marketing campaign on Instagram to tap the increasing youthful customers. Red bull i...1 page/≈275 words| 3 Sources | APA | Communications & Media | Coursework |
- The Funding Issue on the Centre for African Justice Peace and Human RightsDescription: The Centre for African Justice Peace and Human Rights, as a non-governmental organization, is one of the fields that is large and varied, with numerous jobs that range from educators, researchers, and analysts’ reporters, among other people. The various occupants in Such Non-governmental organizations, help...18 pages/≈4950 words| 20 Sources | APA | Communications & Media | Coursework |
- Affirmative Actions on the Homecoming King, Patriot Act, and Modern SocietyDescription: The segments believed to enjoy affirmative action are gender, women, people of color, race, and nationality in the United States. For instance, the NBA is formed by all white men because they were the ones considered fit to play. Women also benefit most because they raised the concern for being under ...3 pages/≈825 words| 5 Sources | APA | Communications & Media | Coursework |
