Products merits and demerits Literature & Language Coursework (Coursework Sample)

INTRODUCTION
As a business manager, you may encounter situations that require a wide variety of
communication responses. For this assessment, you will be creating a portfolio of
communication documents. Please appropriately format each communication for the message
type. 
SCENARIO
Scenario 1: 
 
You are a manager of a company that has recently purchased a smaller company. The purchased
company has an existing product, which will now be part of your product offering. The product
is a weight-loss supplement called Kamelon. The product has been very successful for the
previous owner, but the company had a limited ability to adjust its manufacturing system to
accommodate growth as well as a limited potential sales audience. Your role is to oversee and
coordinate all aspects of launching the product from the newly acquired company. You have a
far greater manufacturing capacity and more potential customers readily available because you
already sell several weight-loss related products to a large base of customers. 
 
Kamelon has been proven successful by a research study. The study consisted of 100
participants, 90% of whom lost at least 15 pounds over a reasonable time period. To date, the
study participants have successfully maintained their weight loss by continuing to use the
product. Of the users, 80% were able to maintain their weight loss with continued use
of Kamelon. The 10% of study participants who were not successful may have been unsuccessful
because they did not follow the program’s protocol. An inherent risk in a weight loss product is
the inability to determine whether the product has produced results or if the user has not followed
directions. Dissatisfied customers present a challenge as a result. 
 
Your success relies upon your external business partner, Synesthor Inc., who manufactures the
pill casing for Kamelon. There is a need for 10,000 pills to be manufactured in the
next three months to meet the demands of your customers. Synesthor Inc. is a manufacturing
company located in a different country, and you will need to work closely with this partner to
ensure their manufacturing operation is able to increase as needed in a just-in-time environment
to meet sales demands. Your contact’s name at Synesthor Inc. is Fatima Sousa.  
 
You have received a customer complaint via the company’s social media page. The customer is
extremely dissatisfied, and the complaint has negatively impacted the company’s image. The
customer’s complaint is as follows: “Kamelon does not work! I’ve been using this for a week,
and I haven’t lost anything! I’m going on vacation in a couple of weeks and I was hoping to shed
a couple of pounds before I left for my trip. Unfortunately, I do not foresee this happening. No
one should buy this product! As a faithful member of several weight-loss groups, I will not
recommend this product to anyone in my groups.” 
 
REQUIREMENTS
Your submission must be your original work. No more than a combined total of 30% of the
submission and no more than a 10% match to any one individual source can be directly quoted
or closely paraphrased from sources, even if cited correctly. An originality report is provided
when you submit your task that can be used as a guide. 
 
You must use the rubric to direct the creation of your submission because it provides detailed
criteria that will be used to evaluate your work. Each requirement below may be evaluated by
more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions
of the course.
 
Create a portfolio of communication documents based on one of the scenarios by doing the
following: 
 
A.  Compose a motivational email to internal staff that discusses two advantages
and two disadvantages of the product and explain how to mitigate the disadvantages should they
occur.  
 
B.  Compose an informational email to external stakeholders (i.e., investors, shareholders) that
discusses two distinct organizational and/or financial impacts the product will create.  
 
C.  Compose a consumer-facing blog post that highlights three distinct benefits of the product
and informs the consumers what sets this product and/or business apart from others in the
industry.  
 
D.  Compose a persuasive letter to the business partner to discuss their challenges in meeting
your production needs.   
 
E.  Compose responses to the customer complaint about the product that was posted on the
company’s social media page by doing the following:  
       1.  Develop a public response that acknowledges the customer complaint and improves the
company image within the social media page.  
       2.  Develop a direct private message with a proposed adjustment (resolution) for the
customer. 
 
F.   Evaluate the communication strategies and methods (i.e., email, letter, blog, and social
media) used in items A–E by doing the following:  
1. Explain how the communication strategies support or do not support the
desired outcomes and provide examples to support your conclusion.  
2. Explain how the four communication methods effectively or ineffectively serve the
target audience and provide examples to support your conclusion.   
 
G.   Acknowledge sources, using APA-formatted in-text citations and references, for content that
is quoted, paraphrased, or summarized. 
 
H.  Demonstrate professional communication in the content and presentation of your
submission.