Amazon Business & Marketing Essay Research Paper Coursework (Essay Sample)

Amazon case study
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Amazon alongside Facebook, Apple and Google, is considered one of the big four technology company. This organization began as an online market place for books but later on increased and expanded to furniture, toys, jewelry, video games, electronics, software as well as apparel. Currently, it is considered to be the world largest marketplace for e-commerce, cloud computing platform and an all assistant provider as measured by its revenue and market capitalization (Laudon & Traver, 2016). Since Amazon began, its success has been guided by certain principles, rules and regulation that has seen it beat other online business. In that regard, this study will focus on its external environment, its current strategies and objectives, recommendations as well as the competitive strategies used by the company's main competitors.