Identifying Strategic Marketing Problems (Essay Sample)
WHETHER BUILDING LOYALTY IS IMPORTANT IN B2B OR A B2C SITUATION; AND THE ONE WHICH IS EASIER TO ACHIEVE.
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Strategic Marketing Problems
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Strategic Marketing Problems
In strategic marketing, a firm capitalizes in its strengths to provide a better value to its customers. Frequently, it is done through market analysis of the consumers’ needs based on the current trends. Business loyalty is a very key factor in the current trends of the market as businesses tend to build a lasting relationship with their clients for continuity. This is achievable by maintaining the quality standards the customers prefer. There are various business situations that firms strive to build loyalty, that is, business to business model (B2B) and business to customer model (B2C).
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