Kano Model Analysis Business & Marketing Essay Paper (Essay Sample)

Kano Model Analysis
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Competitive Advantage of the Service
Both digital and gravure printing services have played a critical role in the enhancement of the organization’s competitive advantage in the industry. For instance, digital printing service is cost-effective due to its ability to print a high volume of pieces at a faster rate. While offset print services demand for minimum orders to achieve cost-effectiveness, digital printing is not limited to similar set-up requirements. Thus, it offers the necessary freedom and flexibility that enable businesses to only order what they need at a reduced and affordable price. Low volume marketing materials printing such as newsletter, flyers, brochures, and business cards are useful with digital printing (Ferrell & Speh, 2017). It is one of the most incredible ways of cutting high-cost printing expenses. Without digital printing, the clients had to select between a high-quality but expensive printing or low quality or cheap print for their short print runs.