Lance Armstrong Harms Nike Corporation Business & Marketing Essay (Essay Sample)
This task was about marketing and legal matters related to it. lance armstrong is a professional cyclist who used to be a brand AMBASSADOR of Nike corporation and could advertise the products of the company. With time, the anti-doping agency in the usa realized that he had been doping UNNOTICED for years. this meant the success he had REGISTERED in cycling INDUSTRY was null and void. It also meant Nike CORPORATION had SPONSORED a criminal and law breaker. the company stood to lose loyal customers and suppliers as a result. Given that Armstrong refused to accept the allegations, the company terminated his tender but did not punish him farther.
source..
Lance Armstrong Harms Nike Corporation
Student’s Name
Institutional Affiliation
Course
Professor’s Name
Date
Lance Armstrong Harms Nike Corporation
Lance Edward Armstrong was born in 1971 as Lance Edward Gunderson. He is an American citizen and a former professional racing cyclist; whose fame rose after he won seven consecutive Tour de France races from 1999 to 2005. However, the media knows the motorist for embarrassing and harming Nike Company through doping. Below is a detailed analysis of how he failed the revered company.
When Lance Armstrong proved that he was a pro in the racing arena, Nike Corporation sponsored him to continue practicing the game and competing with his opponents. Meanwhile, he was to be instrumental in advertising the products and events of the company. After making seven consecutive wins, the United States Anti-Doping Agency (USADA) realized that the champion operated complex doping rings that went unnoticed for years (Fox & Isidore, 2012). The sponsor claimed that it acknowledged the presented evidence that all the wins Armstrong had achieved were “drug cheats.” Nike Corporation also claimed that it could not stomach the use of illegal drugs, and thus Armstrong was wrong and had no authority to continue representing the company in any domain.
Other Topics:
- Evaluation And Re-design Of Organizational StructuresDescription: Organization structure is defined as the way work in an organization flows and the process of decision making (Sidel, 2019). There are various organization structures from which an organization may choose from. A suitable selection of organizational structure enables an organization...6 pages/≈1650 words| 4 Sources | APA | Business & Marketing | Essay |
- Ethics And Social Responsibility Business & Marketing EssayDescription: Ethics and social responsibility have become part and parcel of business organizations in today's environment. The society in which the business organization operates has become sensitive when it comes to the issue of morals. Corporations that go against the morals they are expected to uphold...3 pages/≈825 words| 2 Sources | APA | Business & Marketing | Essay |
- Amazon’s Business Model and Its Evolution Business & Marketing EssayDescription: Amazon's operations rely heavily on technology, which has enabled the company to achieve a competitive advantage. During its early days, Amazons differentiated itself as an internet-based book retailer, and its online platform helped customers with its simplified review and search...5 pages/≈1375 words| 5 Sources | APA | Business & Marketing | Essay |
