Post Racial? true or false (Essay Sample)

POST-RACIAL- FALSE Name Institution: Date: POST-RACIAL- FALSE During 1960s and 1970s when the African-Americans formed movements, to demand equality, the response, representations of the movements in the media in terms of ideologies of class gender, ethnic groups, race, and nationality spread racism (Dines & Humez, 2011). The study done by a group of University of Birmingham showed that the media culture contributed to the spread of racism. The group was among the first people to study the effect of media channels of communication such as newspapers, films, and television. The audience used and interpreted media messages differently with each having a contrasting idea of white and no-white races. It is not yet post-racial, the media channels proves it. America has not yet reached a post-racial period despite the election of a black president. There remains a great disparity between the whites and the black minorities in terms of education, income, carrier advancement, and health care. Minorities are still struggling to access necessities such as quality health care and education. This has been difficult because most of them have low income. Others are yet unemployed because some of the industries do not employ the blacks. Media discussions and debates in public media and social sites is another indication that racism is yet alive in America. The black people presentation in the media is abusive. Most TV programs involving the blacks are violence saturated while whites programs are full of compassion and care. It will therefore take more than a president figure in White house to end racism. The media has to be on the forefront because it has many followers and great influence. In most movies involving blacks and whites, the blacks are represented as poor and servants to the whites. At other times they as seen as violent and criminals. The Asians are presented as smart people but without social skills (Dines & Humez, 2011). Most people respond to these stereotypes from the media channels forming their characters from wrong beliefs. This makes the post–racial period to seem far away from reality. Media construct views, behaviors, and identities that conform to audience values and fashions. For example, young people respond to fashion rulings from the media that makes them identify themselves with social groupings such as conservative American, whites, or middle class Americans. Owners ad and managers of social industry can alter the inflections, tone of ideas and factual of certain ethnic groups and races to their advantage because they own and manage the industries. Consequently, their views are persistently aired in the public arena. In the 9/11terrorism attacks, racism emerged from the security authorities where American immigrants were on...