Evolving Trends in Fitness and French Fries Literature & Language (Essay Sample)

Utilizing info from the book and other sources: Title: Consumer Behavior: Buying, Having and Being Authors: Michael R. Solomon Edition: 12th edition. ISBN# 978-0-13-412993-8 (Hardcover) or ISBN# 978-0-13-413025-5 Consumer Behavior Case Analysis: Evolving Trends in Fitness and French Fries - due feb 23 before 11 pm By Himgspendra - Own work, CC BY-SA 3.0 Read the case study about Evolving Trends in Fitness and French Fries beginning on page 258 of the text. Then, respond to the questions (labeled Discussion Questions) provided at the end of the case on page 259 in your textbook, using supporting evidence of your conclusions. Be particularly careful to include theory or other support from the text and other sources to document your ideas specific to the firm. This case is a bit different from the case in Module #1. In the case for Module #2, you will be analyzing the data provided in the case. Today the use of data is becoming more and more important to consumers as they make decisions. Because of the many online resources available, consumers are able to find data and hopefully make more informed choices about which products or services would work best for them. Note: Three of the questions on p. 259 have a dot or bullet in front, rather than a number. The other three questions are numbered. All six questions on p. 259 should be answered. Each of the six questions should labeled and each question should be answered individually. Do not combine the answers into one long essay. Grading for bullets and questions on page 259. RESPOND TO EACH BULLET AND QUESTION SEPARATELY WITH LABEL FOR EACH ANSWER. Bullet 1 - 15 points Bullet 2 - 15 points Bullet 3 - 15 point question 1 - 15 points question 2 - 20 points question 3 - 20 points Total ＝100 points Your assignment should be about 3 pages excluding bibliography. Submit your case response in this section of the module by attaching the document.