Productivion Management Makes No Mistake (Essay Sample)

Productivion is a company that produces various consumer goods, including breakfast foods, baked goods line of deserts, and healthy foods for the target market. The products are shipped to the US and Canada markets. Evaluating the next strategic move within Productivion involves screening the available ideas within the market. First, it is important to evaluate the changes in consumer preferences and needs and ensure that the company effectively utilizes the available resources to create high quality products that meet the needs. This also involves analysing Productivion products that are currently on demand in the market, the main changes that needs to be made in the product line and whether the company needs to introduce new products. Therefore, the first and most important step is engaging the stakeholders, to effectively generate feasible and realistic ideas about the new product lines. Generating and preliminary screening of the project ideas involve use of innovative ideas like, brainstorming, while screening the obtained ideas should be based on the demand and supply balance to ensure that the business productivity is maintained. Obtaining feedback from the customers can also be a source of idea about the market demands in consumer products (Lilien et al., 2002). The feedback from the Productivion customers will be in the form of a survey through the company’s social media, using feedback box, offering rewards in return for feedbacks and monitoring the company’s social media channels. Therefore, the project selection model that suits Productivion’s situation is the economic model, which involves calculating the net present value of the project by deducting the incurred costs during the different project periods.
The primary purpose of idea screening is to ensure Productivion management makes no mistake in the early development process, preventing significant financial and resource-losses. It also helps the management to ensure all the business decisions are within Productivion’s long-term objectives and that no viable idea generated is rejected. The process of project idea generation and preliminary screening includes assessing the strengths and weaknesses of the ideas. Screening the obtained ideas will be based on the affordability of the idea, including the available resources, like inputs and skills required to develop the new product. Screening will also include the technical feasibility of the idea. Technical feasibility will include assessing the details on how Productivion intends to deliver the product to meet the consumer’s demands. It will include thinking about the raw materials, labour, transportation of the inputs and finished products based on the consumer locations and the technology requirements to meet the specified product quality. Screening the ideas includes the market needs and those of the consumers based on the details of the consumer expectation and behaviours (Lilien et al., 2002). This allows for an easier screening for the market potential for the new consumer product or decision to be made. It also enables the project manager to understand the profitability of the idea and the return on investment. Screening ideas also include analysis of the relevance and desirability of the new products or product improvements on the existing products to improve the revenue streams.