ENTREPRENEURIAL OPPORTUNITY. Business & Marketing Essay (Essay Sample)
a report of Market attractiveness for a learning and play CENTER, from a macro perspective? The domain is Education/child care. The main customers are parents students and the CENTER will be located next to university, will be for kids between 3 months-12 years, flexible hours, learning and play when parents are studying. We need to look at trends/if it grown in recent years ,use PEST analysis to explore the large scale factors that affect the market. Use the book,, The new business road test for references,,
source..
ENTREPRENEURIAL OPPORTUNITY
By Student’s Name
Course Name
Professor’s Name
University Name
City, State
Date
Introduction
Education childcare has grown in recent years, accommodating millions of infants and children in preschool. The industry players offering the services provide products dedicated to private and parent paid for tuition (Mullins, 2017). The government also funds the segment alleviating the high education costs for middle and low-income households owing to its projected revenue growth rate of 4 percent up to $57 Billion, and increasing demand for childcare services (Essa, 2012). The macro-environment includes the centre-based, in-home, pre-primary grade instructional programs child care among others. Regulations ensure compliance with education and childcare standards (Mullins, 2017). This report looks at the market attractiveness and the macro analysis of a learning and play centre, located near a university; the facility will accommodate kids between 3 months-12 years with learning flexible hours.
Market Attractiveness
Education and childcare programs are on high demand as parents look for their children to stay and learn. The childcare centre location being near a university will benefit from knowledge macro-environmental surrounding inspiring parents who want the best education for their siblings (Mullins, 2017). A study of the macro-environmental aspects of the educational childcare centre is critical for exceptional service delivery and market attractiveness of the facility.
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