Management Report Business & Marketing Essay Research (Essay Sample)
Description
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M115LON CW1 Re-Sit Brief
- Harvard Referencing System
-Please follow the format stated in the PDF (font size, font style, spacing requirement, margin and state the page number)
- 1500 word limit
-CW1 RE-SIT BRIEF/INSTRUCTIONS
For CW1 you are required to produce a 1,500 report critically examine both the micro and macro environments of your chosen company.
This means:
Examining and evaluating the macro environment, stating specific examples of how these factors influence/impact upon the business operations of your chosen organisation.
Stating and examining the capabilities (resources and competences) of the organisation.
Examining and evaluating the industry through Porter’s Five Forces model.
Examining and evaluating the strengths and weaknesses of the organisation.
Examining and evaluating the opportunities and threats within the market place (this links
directly to the macro environmental factors).
MANAGEMENT REPORT
By (Name)
Course
Professor’s Name
Institution
Location of Institution
Date
Executive Summary
Volkswagen Group AG is one of the most successful motor vehicle producers in Europe and across all parts of the world. It is concerned with the construction, creation, and production of vehicles. In the last fiscal year, the company recorded a high of 201.1 billion euros in terms of revenue gained from the sale of its products. The paper involves an analysis of the external environment of the business entity using the PESTLE framework where civic, economic, sociocultural, technological, environmental, and legal aspects that impact the operations of Volkswagen Company directly. The analysis of the automobile industry using the company was conducted through the application of Porter's five forces model which include the discussion of the negotiating authority of providers and buyers, the competitive rivalry between incumbent players, the risk of substitutes and new participants in the market. The analysis of capabilities using the VRIO framework was also conducted. A SWOT analysis was used to describe the internal and external forces that determine the productivity of the Volkswagen Company.
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