The Allianz Group Business & Marketing Essay Paper (Essay Sample)

THE ALLIANZ GROUP
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Table of Contents
Executive Summary…………………………………………………………………………...…3
Introduction:……………………………………………………………………………………..4
Discussion: The Background information of the Allianz Group……………………………...5
Discussion: Porter’s Five Forces for the Allianz Group…………………………………..….12
Conclusion:…………………………………………………………………………………...…17
References:………………………………………………………………………………………19
Executive Summary
Establishing a business in the insurance industry is usually a hurdle that many businesspeople avoid. The industry is replete with plethoric challenges that are caused by the ever-changing economic patterns that mostly result in unforeseen downturns. However, the Allianz group’s founders were brave enough to venture in this precarious field and build an empire that today rakes in millions of profits. Its establishment has waded through numerous industry challenges that needed creativity, innovation and professionalism for the company to stand firm. In this paper, a description of the company’s strengths and possible weaknesses in the insurance industry is given with the focus of its feasible expansion into the entire South Korean market. The description is structured to provide the genesis of the company with adequate details on its nascent stages. Information on the company’s industry competition is also provided using illustrative examples in graphs to build the most vivid picture of the transformation that the company has undergone in its years of operation. The paper also seeks to uncover the potential loopholes that the company has and recommended measures that it can use to avoid doing mistakes. The company’s forte is asset management, insurance and banking. Its operations are worldwide because it has subsidiaries in almost all global parts. The investment capital that the company has is abnormally huge because of its growing profitability over the years. The analysis of the external South Korean environment is taken into deep consideration while the company’s strengths are also accompanied with a description of the evident weaknesses.