Suitable ECRM for Bluebird Shoes Business & Marketing Essay (Essay Sample)

SUITABLE ECRM FOR BLUE BIRD SHOES
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TIME \@ "MMMM d, y" December 27, 2020
Suitable ECRM For Blue Bird Shoes
Introduction
Bluebird, as a shoe manufacturing company, is set to take new advertising and marketing measures. The shoe firm intends to establish a fully functional modern digital marketing plan to jolt the firm to accelerated sales. Bluebird to have a fully functional digital marketing plan, a framework must be formulated. The objective's goals will count as the ultimate determining factor of the entire campaign that is to be launched. The shoe company aims to appeal to generation Z. To achieve the goal, a complimentary digital channel strategy, success metrics ECRM options, and a social media campaign that is intended to generate more leads for the company who can further be converted to customers. As the shoe firm migrates from an old business model, several digitized components must be integrated into the plan. This paper seeks to craft the perfect plan for Blue Bird shoes.