Sustainability in Resort Industry Business & Marketing Essay (Essay Sample)

Sustainability in Resort Industry
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Sustainability is an international issue that affects the resort industry. Sustainability focuses on issues such as climate change, water pollution, deforestation, air pollution, ozone depletion and deforestation. There has been increasing awareness concerning the detrimental effect of human activity on the society and the environment. The resort industry promotes sustainability by managing the environmental and social impact of their activities and operations. If the resort industry is committed to sustainability, then there can be huge difference in the sustainability issues such as food waste, climate change and animal welfare. There are three major areas that the resort industry should focus on when it comes to sustainability and they include sourcing society and the environment. The sustainability of the society is achieved through community engagement, responsible marketing, healthy eating and treating all people equally and fairly. The sustainability of the environment is promoted by saving water, efficient use of work place resource, supply chain, energy efficiency and waste management. Sustainability in sourcing is promoted by fair trade, environmentally friendly framing, sustainable fishing and ethical dairy and meat. Most customers in the resort industry are skeptical about the sustainability claims that are made various resorts. Accordingly, the managers in the resort industry are faced with the dilemma when deciding whether they should adopt sustainable practices or ignore them. This report provides a critical argumentation on whether resort industry should use sustainability to promote their brands. The report critically investigates and justifies the reasons and factors for both against and for towards promoting sustainability at the resorts. The report uses a case study of Hyatt Regency (Coconut Point Resort and Spa) to support the argumentations.