Sign In
Not register? Register Now!
Essay Available:
You are here: HomeEssayLiterature & Language
Pages:
1 page/≈275 words
Sources:
3 Sources
Level:
Harvard
Subject:
Literature & Language
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 3.6
Topic:

Steps Marketers Undergo To Develop New Products Essay (Essay Sample)

Instructions:

Steps Marketers Undergo To Develop New Products

source..
Content:

Question: Steps Marketers Undergo To Develop New Products
Steps in New Product Development
Student’s Name
Institutional Affiliation
Professor’s Name
Course Code and Name
Submission Date
Steps Marketers Undergo To Develop New Products
There are eight steps that marketers go through in developing new products. These are idea generation, idea screening, concept development and testing, marketing strategy and development, business analysis, product development, test marketing, and Commercialization ( Nabi, 2016, p.3). The steps that really interested me are concept development and testing, product development, test marketing, and commercialization.
Concept Development and Testing
This is an interesting step since it is the phase in which attractive ideas are implemented into a new product. An in-depth of the new product is documented in appropriate consumer terms. The product is now design into various options as an alternative in the market (Bangad, 2019, p. 13). Customers are then left to choose the best, which will influence the manufacturer to produce. The products are then tested with specific target clients to ascertain consumer appeal.
Product Development and Test Marketing

...
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:

Other Topics:

  • SOC10236 Applied Ethics And Sustainability Literature & Language Essay
    Description: Utilitarianism regards to the ethical theory that focuses on outcomes to determine whether actions are right or wrong (Peter, 2015). It upholds the motive that actions are right when they promote happiness and wrong when they promulgate the reverse of happiness. The theory is distinct from other ethical...
    6 pages/≈1650 words| 8 Sources | Harvard | Literature & Language | Essay |
  • linguistics Literature & Language Essay Research Paper
    Description: The innateness of language which was proposed by Noam Chomsky explains that human beings are born with a cognitive sense of language. Every child has got a device which does not require them to be taught a language but it happens naturally. “In a fairly obvious sense, any native speaker...
    2 pages/≈550 words| 4 Sources | Harvard | Literature & Language | Essay |
  • The impact of air travel to reduce air pollution Essay
    Description: The aviation industry may be relatively small as compared to other transport industries but its impact on climate change is very inappropriately large. This is because airplanes accomplish their duty of transporting large amounts of loads for thousands of miles by burning a huge amount...
    5 pages/≈1375 words| 6 Sources | Harvard | Literature & Language | Essay |
Need a Custom Essay Written?
First time 15% Discount!