Effects of showrooming to brick and mortar shops (Essay Sample)
The task of this paper was to research on the effects of showrooming on the success of brick and mortar shops. This sample paper defined what showrooming entailed. It also provided many reasons as to why showrooming impacts negatively on the success of traditional brick and mortar shops. In the conclusion, this sample paper also provides detailed information on why showrooming will not succeed in killing traditional brick and mortar shops.source..
Effects of showrooming to brick and mortar shops
2 Advancement in technology
3 Cheap prices
5 Convenience gap
6 Online advertisements
Effects of showrooming on brick and mortar shops
Showrooming is when consumers find their way into a Walmart, take a look of the products in the showroom and then compare the prices with online prices via aid of smart phones and purchase them where they are cheaper (Cammorata, 180). Showrooming is one of the main problems that stationery stores face in the current market. On the other hand, the main beneficiary of it in America is Amazon.com because of not only its tax free, but also low prices. The implementation of â€œAmazon Prime two-day free shippingâ€ has also enhanced its choice as the retailer of the day. This paper aims at providing detailed information on the effects of showrooming on the success of brick and mortar shops. It will also outline some strategies that opt to be implemented by traditional brick and mortar retailers in order to combat showrooming.
Advancement in technology
Advancement in technology has lessened life stresses. It has led to the introduction of the internet that unites people from diverse areas with different interests. It has made it possible for people to access information from all parts of the globe with much ease and more efficient (Klein, 77). This has made most consumers to enjoy the presence of many online opportunities as a result of increase in number of online suppliers. It has also made consumers to have a bargaining power on the products produced in different parts of the world. Some phones also have the ability of scanning bar codes in shops and comparing the prices of scanned products in different retailers within short periods.
The products sold via internet are very cheap compared to those sold in brick and mortar shops. This is because, unlike brick and mortar shops, digital shops rarely spend on staff and inventories. Additionally, most consumers take advantage of freedom of choice. They of...
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