Public Relations: Particular Objectives, Proper Management (Essay Sample)

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PUBLIC RELATIONS
In marketing or leading a community towards the achievement of particular objectives, proper management is essential. One of the major areas to consider is the public relations department concerned safeguarding and promoting a good public image. This has been accelerated by the rapid growth in media outlets and advertising agencies. As the public relations manager of the Texas youth soccer league, a lot is expected from the department if the sports program is to thrive in the competitive industry.
The public relations manager creates and maintains the good will and reputation of the organization. This helps to attain good position in the society regarding the products or services produced by the body (Seitel and Fraser, 9). This can be done through many ways like; providing unexpected items to the customers. Customers love surprises for new goods more than the old ones which they are used to because they like trying new things which will satisfy their preferences better. They can also make a follow up after a purchase is made by the customer. The client might not know how to use an item or to get the best out of it. By making a follow-up, either through a phone call or any other means of communication, strengthens the relationship between the customer and the public relations manager.
The public relations manager makes strategies that are in favor with the operations of the organization (Sriramesh, Krishnamurthy, and Dejan, 11). He has to be creative and come up with unique strategies for the organization that will outshine the other teams in the field. Some of the strategies that can be applied for a better performance are; conducting training to the employees (Wilcox et al., 21). The employees perform better when educated because they gain proper skills on how to do their work effectively. They should also empower their employees by allowing them to set goals and find ways on how to achieve them. This makes the employees feel more motivated to reach their aims and their sense of responsibility increases.
The public relations manager ensures effective internal communication in the organization. He ensures that information is passed to the respective groups effectively through the right channels. The public relation manager can ensure that internal communication is effective through several ways like use of advanced modern technology which saves ti...