Sign In
Not register? Register Now!
Essay Available:
You are here: HomeEssayTechnology
1 page/≈275 words
4 Sources
English (U.S.)
MS Word
Total cost:
$ 5.4

Implementation of Technology in Business on the Example of Zara (Essay Sample)


write a one page essay on how businesses implement technology to benefit their businesses taking zara company as an example
sources 4
1 page
mla style


Student’s Name Instructor’s Name Subject Date
Implementation of Technology in Business on the Example of Zara
Zara is one of the most world recognizable brands due to the positive influence of information communication technologies, which promote their trademark and the customer relationship management systems.
Information communication is the first key to Zara's success as it strongly affects the development of its effective selling strategy. The "living fashion" plan implemented at Zara means that the company focuses on redesigning new output lines every two weeks (García-Álvarez 998). Such a strategy has been developed utilizing co-learning from the application of information and communication technologies. The received information contributes significantly to successful knowledge management operations (Malafe and Fahime 196). For example, knowledge management benefits the company by eliminating barriers in communication in gathering, storing, and exchanging information (Malafe and Fahime 198). The combination of wisely-used technologies helps Zara significantly increase its performance.
Using the customer relationship management systems as the second tool of applying modern technologies enables Zara to affect customer loyalty. Most clients worldwide prefer Zara to other brands because it offers unique fashionable clothes that meet their needs in terms of physical, climate, and cultural differences (Roll, Martin 2018). Zara's ability to provide unique fashions preferred by most customers has become possible due to profound research on the customers' values, preferences, and geographic peculiarities via "collaborative and analytical systems" (Khodakarami and Yolande 32). The application of data received from the customers helps the company move in the right direction. As a result, the customers' needs and requirements are addressed, thus providing Zara with loyal clients and a substantial advantage over other companies on the market.
Zara is one of the most successful world companies due to the practical application of information and communication technologies that influence the selling strategy and enhance customer loyalt

Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:

Other Topics:

  • Social Media Application Functional Requirements Technology Essay
    Description: Social networking aims to connect communities and people hat share the same interests and activities. It links individuals via low cost platform to promote personal relationships and interactions. 1 Identify and describe using scenarios 3 to 5 functional requirements....
    1 page/≈275 words| No Sources | MLA | Technology | Essay |
  • Russian Hacker Group (Energetic Bear) Technology Essay
    Description: In a joint security advisory operation between the Federal Bureau of Investigation (FBI) and Cybersecurity and Infrastructure Security Agency (CISA) revealed that a Russian hacker group known as Energetic Bear successfully targeted and breached the US government’s networks....
    3 pages/≈825 words| 2 Sources | MLA | Technology | Essay |
  • Technology and Student Performance Technology Essay
    Description: Technology, in general, is the system, method or forms of devices that result from scientific know-how and inventions, and are often used practically. In application, technology is used to solve problems and also in the creation of new systems and equipment. A technology device...
    4 pages/≈1100 words| 10 Sources | MLA | Technology | Essay |
Need a Custom Essay Written?
First time 15% Discount!