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11 pages/≈3025 words
10 Sources
Business & Marketing
Other (Not Listed)
English (U.S.)
MS Word
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Marketing Plan for iPhone X. Business & Marketing. (Other (Not Listed) Sample)


Create a market plan for a product manufactured by any of the technological firms


Marketing Plan for iPhone X
The most sophisticated technologies largely characterize hi-tech products. One of the companies that have ventured along this line includes Apple. The company operates under its mission statement, which underscores the essence of research and development. The context establishes a report where iPhone X is expected to hit the market in the US through a robust marketing plan. The plan takes down the environmental analysis, both internal and external. The driving factors within the US market are quite promising and significant in influencing the consumption of the electronic products. Market segmentation points at the millenials as the most potential target. The group has been aggressive in using both the mobile and internet technologies. The marketing mix established the fact that iPhone mix can rely on the skimming price strategy, which equally makes the product to behave like a brand. In the process, the taskforce has been mentioned as an implementation tool that will drive the product in the market. Apparently, the product is expected to behave the same way the preceding versions have been behaving in the market.

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