Care Shoe Marketing Plan Business & Marketing Research Paper (Research Paper Sample)

Strategic Marketing Plan for Care Shoe Polish
American InterContinental University
Zenab Dourbox
25/02/2020
Strategic Marketing Plan for Care Shoe Polish
Introduction
The name of the proposed company is Care Shoe Polish. The purpose of the business is to make customers from all walks of life comprehend that shoe shining is a form of art, which has sadly been taken for granted because of quick shine approaches which given clients only a quick brush. Care shoe shine also aims to inspire business people who would anticipate a shoeshine service as well as younger individuals who somehow have a misconception of what shoeshine is all about. Due to tight schedules as well as late sleeping hours, many individuals today lack time to shine their shows in their homesteads. As a result, these individuals opt to go for shoe shining amenities which are near to their locations of work or business. The same persons opt for taking their breakfasts which are provided in places such as petrol stations as they refill their vehicles with gas. During the time of having their breakfast, they can have their shoe polished at the same time. Care shoe polish targets such as people who wish to have their shoes polished at petrol stations while taking their breakfasts.