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5 pages/≈1375 words
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Literature & Language
Research Paper
English (U.S.)
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CMNS A1. Description of Documents.Literature & Language Research Paper (Research Paper Sample)


The five documents for this assignment must only highly visual documents such as flyers, junk mail, advertisements, public notices, magazine pages, websites, newsletters, assembly instructions, etc., not mostly-text documents such as essays or reports.


Student’s Name
Institutional Affiliation
Description of Documents
Our Food. (n.d.). Retrieved from
McDonald's official website is one of the best advertising platforms that the company has to date. The home page displays various products, including attractive pictures of people enjoying meals. The website also provides information about the company, its operations, and many aspects of its business. A careers section is included for people, wishing to make job applications and a list of the various services that the company provides to its partners and customers. The most attractive aspect is the 'Our Food, Your Questions' campaign, where customers ask any questions through the website, and the company responds to them. The result of this exercise is that McDonald’s achieves transparency and becomes an honest brand. The company could have chosen to keep quiet on this subject; but if it did so, it would have no chance of influencing public opinion. The site uses sharp images and bright colors to attract customers and pass a clear product promotion message. Various links on the home page are for customers to go through the information provided by the fast-food giant.

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