Personal Products Literature & Language Research Paper (Research Paper Sample)

Marketing Personal Care Products
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Personal care products are very important to individuals, and over time, they have ended up evolving. For example; in the past, there used to be fewer grooming products available for men. However, as personal care products have expanded more and more, these kinds of products have become well-known and advertised strongly. Now, some examples of personal care products for women would include products such as lipstick and nail polish. For men, though, an example of a personal care product would include axe, deodorant, or body spray. In all of this, the important question to ask here is as follows: who uses personal care products? This is something that is very important to analyze, and it is essential that the question is answered as well. Overall, who uses personal care products varies on the age of the individual, and whether they feel that they are ready to increase their hygiene, to make themselves look better and smell better.
Now, when considering personal care products, it is also important to do an analysis in relation to the kind of products that men end up using. The proposed target market focused on will consist of males, between 18 and 35 years old, and price points will cover income ranges from lower to mid-level. Furthermore, distribution is planned to occur in places such as grocery stories and drugstores, in relation to the fact that I am working for the marketing manager of a personal product organization. More importantly though, through this analysis of male products, it is important to address the following aspects: a message of appeal used in the advertising, analyzing different cultures that the product will appeal to, analyzing micro-cultures in the process, group influence, and creating a product plan. All these aspects are essential to analyze within the realm of studying personal care products for men.