Different Marketing Strategies That Are Employed By Pepsi (Research Paper Sample)

Market strategy
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Market strategy
Every organization and business must have a criterion through which they reach their customers through implementing different market strategies. Therefore, a market strategy is a method through which businesses and organizations understand their markets and their methods of influencing consumers. Businesses and organizations must take into account, the kind of products they deal with, the place they establish their business, the price they could want to sell their commodities, who their consumers are, and how to promote their consumers. A good market strategic plan is the basis of any business success. In Pepsi, various market strategies have been implemented which is the key to the globalization of the company. However, due to changing business environment and customer demands, there is a need to employ new strategies so that customer engagement is implemented, to help the organization adapt to future changes in the market, increase operational efficiency and increase wide market share. the end goal of any organization or business is to get higher income rates. Therefore it is good to create organizational structures that enable the development of market strategies that help adapt to changes in customer demands.