Sign In
Not register? Register Now!
9 pages/≈2475 words
20 Sources
Business & Marketing
Research Proposal
English (U.S.)
MS Word
Total cost:
$ 38.88

Gap Model of Service Quality in Building Customer Relations (Research Proposal Sample)


research on a comprehensive review of the gap model of service quality and how it applies to the business world


Gap Model of Service Quality in Building Customer Relations
Student’s Name
Institutional Affiliation
Gap Model of Service Quality in Building Customer Relations
Every day, businesses thrive into making the consumers of their goods and services satisfied. It is for this reason that the businesses would do anything humanly possible to ensure that their consumers are at the top of their priority list. The companies and most of the businesses always ensure that the consumers’ needs are fully satisfied and they would go to as far as modifying their operations in a bid to get them satisfied. In the contemporary business world, customers are no longer after the quality of goods that are being offered but instead, they also look into the quality of the services that the company or a given organization is willing to offer. There are various models and theories that have been brought up to try and explain the implications of the concept of increased customer service quality and its implications to the performance of the business as well. From the various studies that have been looked into, it is more than evident that the concept of increasing quality of the customer services is as nice as having increase the quality of the goods that the company produces. The gap model of services is one a concept that looks into the impact that increased customer services has on the performance of the business. This paper seeks to have a comprehensive review of the gap model of service quality and while doing so, the paper will focus into some of the literature that has been written focusing on the same. 

Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:

Other Topics:

  • Green Supply Chain Management: Potential Opportunities for UK
    Description: The term green is used in the corporate world to allude to a firm's environmental impact due to its economic exploits. Accordingly, Fahimnia, Sarkis, and Davarzani (2015) define green supply chain management (GSCM) as an innovative business activity inspired by the need to design a product...
    12 pages/≈3300 words| 17 Sources | Harvard | Business & Marketing | Research Proposal |
  • Digital Marketing, Branding and Strategy Research Proposal
    Description: Brand revitalisation is a strategy used by many companies for marketing a product that has reduced profitability and has matured in its product life cycle. It is trying to bring back a product in the market to secure the equity sources, e.g., consumers of the product....
    19 pages/≈5225 words| 44 Sources | Harvard | Business & Marketing | Research Proposal |
  • Research Proposal To Determine How Elderly People Perceive Their Situation In Retirement Hom. . .
    Description: Explain the methods / techniques to be used including a discussion of their strengths and weaknesses. Present why your suggested method / technique is suitable for this investigation for the organization....
    5 pages/≈1375 words| 4 Sources | Harvard | Business & Marketing | Research Proposal |
Need a Custom Essay Written?
First time 15% Discount!