Persuasive Speech Outline (Speech Presentation Sample)

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Persuasive Speech Outline
My Audience: The Public
My general purpose is to get the message out to the public.
My specific purpose is to advocate for the ban on Alcohol Advertising.
Introduction
The debate on the regulation of alcohol marketing is increasingly becoming an affair of contemporary significance.
Scientific knowledge about the impact of advertising is increasing, and so are the concerns about increased alcohol use among young people.
Unfortunately, the alcohol industry is keen to protect its interests and maintain marketing and advertising freedom. Young people are vulnerable to the harmful effects of alcohol.
Alcohol advertisements increase expectancies and create a greater likelihood of drinking.
Banning alcohol advertising is likely to be an effective intervention to curtail the increasing alcohol consumption, particularly among young people.
Body
* Alcohol advertisement increases the desire to drink, thus increases alcohol-related problems.
1.A ban on alcohol marketing is a welcome idea since it will limit young people's exposure to alcohol advertising.
Studies show that the earlier young people are exposed to alcohol, either physically, or through adverts, they start drinking earlier. Advertising not only influences brand choice but also tempts non-consumers into trying it.
2. Alcohol is not an ordinary product, and the problems related to it are significant irritants to health and well-being, which justifies a ban on alcohol advertising.
The problem here is that alcohol is considered toxic, and therefore commercials serve to promote something bad for our health.
The alcohol industry underestimates the societal impacts of alcohol consumption and only blames it on the minority they accuse of misusing their products.
3.Alcohol advertisements increase young people's drinking
Alcohol adverts recruit more young people into drinking since the industry cannot survive without new drinkers.
The adverts contain subtle images and clever messages that worryingly appeal to young people, thus influencing them into drinking.
The alcohol adverts never show people drinking and having a good time. All images show people drinking and having a good time socializing, laughing, and enjoying themselves. Such images do not represent the reality of the impact of alcohol and are therefore misleading.
Besides, they influence the behavior of young people and approve the drinking of alcohol in a wide range of settings.
For example, studies have established a positive relationship between a range of adverts and subsequent drinking among adolescents in the US.
* A tota